Moravia Launches Rebranding Campaign

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Marketing Initiative Builds On Company’s Flexibility, Reliable Delivery

Moravia Worldwide Logo

Moravia Worldwide Logo

Moravia’s objective is to provide companies on the road to globalization with more brains, not heads.

Moravia Worldwide, one of the world’s leading globalization solution providers, is launching a new branding campaign. Designed to promote the company’s core competitive advantages - “Flexible thinking. Reliable delivery.” - Moravia unveils the new campaign on a worldwide scale this week.

Included in the global market roll-out are a new logo, a new website and URL, a revised positioning tagline, new graphic standards, an international press roll-out and a multi-channel vertical market push. Sales team education, marketing collateral and a wide range of other support materials will migrate to the new brand in upcoming weeks.

Renato Beninatto, Chief Marketing Officer of Moravia Worldwide, said all components of the campaign are designed to reinforce the company’s competitive strengths and key market differentiators.

“Our role isn’t just to provide clients with tactical translation and localization services,” Beninatto said. “It’s to serve as a value-added resource and a reliable catalyst for companies in their journeys to success in global markets."

“Moravia’s objective is to provide companies on the road to globalization with more brains, not heads,” Beninatto explained, “We don’t try to solve problems just by providing higher head counts, because in reality, adding heads without the right strategic solution does nothing more than raise costs unnecessarily. What clients going global really need today is a reliable resource for flexible solutions, and that’s why we adopted the tagline, “Flexible thinking. Reliable delivery,” he added.

Other significant highlights include:

  • A new and more contemporary logo, designed to appeal to both global and localized graphic standards
  • A new URL that replaces the earlier version - http://www.moraviaworldwide.com - with one that is more accessable and easier to find, http://www.moravia.com
  • A re-designed web site highlighting the Moravia team and serving as an informative portal for new products, case studies and information on critical issues in the translation and globalization industry today
  • And finally, a comprehensive marketing communications campaign to build awareness of the differentiators that set Moravia apart from the competition.

According to Tomas Kratochvil, Chief Executive Officer of Moravia Worldwide, the new branding lays the groundwork for ongoing growth and expansion in the future.

“Our research shows that companies going global today don’t just want predictable and measurable outcomes, they also want to do more with less. They want to be appreciated and respected for their own personal contributions, and they need to grow their customer base across borders. Most importantly, they want to be happy and fufilled in the job they do,” Kratochvil said.

“Moravia addresses all of these concerns. Our emphasis on reliability and flexibility is a concise but comprehensive message to let clients know we’re in business to make their journey to globalization easier and more successful than ever before.”

About Moravia Worldwide
Moravia Worldwide is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high quality multilingual products. Moravia's solutions include localization, product testing, internationalization, multilingual publishing, technical translation, content creation, machine translation, and workflow consulting. Our dedicated testing and engineering solutions help companies succeed with their software and hardware products globally through services including test development, linguistic and functional testing, test automation and software engineering. Moravia Worldwide maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe. To learn more, please visit http://www.moravia.com.

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Libor Safar
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