K’NEX Launches Angry Birds™ “Find the Golden Egg” Sweepstakes

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Five Grand Prize Winners to Receive Prize Pack

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Angry Birds fans are among the most passionate we have encountered” said K'NEX President and CEO, Michael Araten, "We look forward to giving away the grand prizes to the five lucky winners through this unique promotion.

K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, is celebrating the introduction of its new officially licensed Angry Birds building sets with an exciting “Find the Golden Egg Sweepstakes”!

Daily, starting Monday, August 1st, through Friday, August 20th, 2012, K’NEX Angry Birds fans can log on to knex.com at 3 pm EST and register to receive a free K’NEX Angry Birds egg. Each day only 500 entries will be accepted, allowing for a total of 10,000 entries throughout the duration of the contest! Of those 10,000 entries, 9,995 will receive a white K’NEX Angry Birds Egg . The remaining 5 entries will receive a gold K’NEX Angry Birds Egg . Those receiving a Golden Egg will win a prize package which includes: an Apple iPad3 (16G Black) with Wi-Fi (a $499 value), a $15 Apple iTunes gift card redeemable for purchases made through iTunes, and every set in the K’NEX Angry Birds Building Set line (an estimated value of $226.87). Contestants can enter once per day for the duration of the sweepstakes here: http://www.knexpromo.com/Angry-Birds/

A similar Golden Ticket sweepstakes was sponsored by K’NEX last year for the launch of the K’NEX Mario Kart Wii product line and was met with huge success. K’NEX is excited to provide fans with another great sweepstakes!

“Angry Birds fans are among the most passionate we have encountered” said K'NEX President and CEO, Michael Araten, “so we’re thrilled to offer 10,000 free Angry Birds eggs and look forward to giving away the grand prizes to the five lucky winners through this unique promotion.”

K’NEX Angry Birds building sets let kids build and play with characters from their favorite app, bringing a mobile game favorite to life for the first time. The first K'NEX officially licensed Angry Birds building sets will be available for sale at http://www.knex.com in August 2012 and an expanded line will be available at retail locations in September 2012.

For more information, complete rules and to enter the sweepstakes visit http://www.knexpromo.com/Angry-Birds/ No purchase necessary.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Kate Loffio
K'NEX
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