New Service Helps Americans Identify the Right Mortgage Loan Officer to Get Funded

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ReachFactor expands its platform to mortgage loan officers

ReachFactor announced today the beta launch of ReachFactor for Mortgage Loan Officers, a special version of ReachFactor to aggregate client feedback and performance data on loan officers nationwide, and to connect loan officers with prospective customers and real estate agents.

ReachFactor originally launched as an independent, 3rd party real estate agent reviews, data aggregation and marketing platform to help the public vet and connect with the right real estate agent. In just months after beta launch ReachFactor had already helped thousands of agents distinguish their skills and connect with prospective customers. ReachFactor’s expansion to mortgage loan officers represents the next stage in the company’s mission to help consumers achieve the optimal outcome with their real estate transaction.

“If you want a successful real estate transaction you have to pick the right people to help you, but there’s a huge information gap preventing consumers from vetting real estate professionals properly.” says Suresh Srinivasan, CEO, ReachFactor. “We want to fill that gap.“

Mortgage professionals will initially be able to use ReachFactor’s client feedback surveying system to automatically survey clients after every transaction. ReachFactor will also aggregate loan officers’ experience with specific loan types, programs, and other data to build every loan officer in the nation an online profile. Using this ‘reputation’ profile, consumers looking to purchase or refinance can vet local mortgage professionals, and agents already using ReachFactor will be able to find mortgage specialists for any circumstance by just logging into their ReachFactor account.

“We’re getting all our loan officers on ReachFactor because we can direct prospects and referral partners to verified evidence of our expertise,” says Scott Shang, Branch Manager, Broadview Mortgage Corp in Southern California. “The bonus is that ReachFactor’s unique search engine and social media tools give us more ways to connect with consumers who are in the market for financing and network with the real estate agents who represent them.”

Licensed loan officers and real estate agents can get a free ReachFactor account at

About ReachFactor
ReachFactor is a patents-pending customer satisfaction surveying and reputation profiling service for the real estate industry. Through their ReachFactor profiles, real estate agents and loan officers engage the public through automated connections with search engines, social media, and other marketing channels while automatically showcasing what distinguishes them for the job at hand. Prospective homebuyers and sellers can find ReachFactor-verified data on over ½ million Agents and loan officers through detailed profiles on ReachFactor. ReachFactor is one of AGBeat’s 60 Genius Brands to watch in 2012. To learn more visit

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