Hair Direct Announces the Hire of CFO

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Hair Direct, a hair loss solutions company, is proud to announce the hiring of Craig Robinson as its first-ever Chief Financial Officer.

Craig Robinson Hair Direct CFO

Craig Robinson, Hair Direct's first CFO

"Along with being a great cultural fit, Craig’s experience and leadership in areas key to our future growth made him the obvious choice."

Over the past six years Hair Direct has grown from a small home-based business to over $10 million in annual revenue. This rapid growth created a need for more executive leadership within the company. So in early 2012 the new CFO role was created and an extensive search began.

Prior to joining Hair Direct, Robinson served for six years as CFO at The Jay Group. He brings strong credentials – including a CPA and MBA – and over twenty years of expertise to this new position, including experience with online services, call centers and fulfillment – each an integral part of Hair Direct’s business model.

The existing leadership team is thrilled to welcome its new CFO. “Along with being a great cultural fit, Craig’s experience and leadership in areas key to our future growth made him the obvious choice,” says Bill Biesecker, Jr., President. Robinson will lead the accounting and fulfillment efforts at Hair Direct. Additionally, his expertise in forecasting and budgeting will be utilized as the company continues to expand internationally.

“Hair Direct’s business model is a winner,” says Robinson. “It’s my job to ensure that we plan strategically for the profitable growth that will come from our committed team. I hope to provide leadership and help senior management develop a structure that allows for that growth, while maintaining the entrepreneurial spirit that has led to our success thus far.”

About Hair Direct
Founded in 1998, Pennsylvania-based Hair Direct Inc. is an online hair loss solutions and hair replacement company. With clients spanning across the globe, the company provides nonsurgical hair systems (hairpieces, wigs, etc.) and accessories for both men and women.

For more information or to arrange an interview, please contact Andy Kulp at (717) 426-4333 ext. 855 or email pr(at)hairdirect(dot)com.

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Andy Kulp
Hair Direct
717-426-4333 855
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