New York, NY (PRWEB) August 03, 2012
Fashion designer Stella McCartney, who designed Team GB’s performance kit, and James Bond producer Michael G. Wilson OBE were among those showcasing the UK’s creative talent to international businesses on Tuesday, July 31, 2012, as the focus at the British Business Embassy shifted to fashion, films, television, publishing and games.
The Creative Content Day, one of 18 events being organized by UK Trade & Investment over the Olympic and Paralympic Games, brought together 280 UK and international businesspeople to discuss new business opportunities, forge new partnerships and learn from successful individuals and enterprises.
As Creative Content Day got underway, firms announced deals that could bring in up to $130.5m of investment, and UK Trade & Investment announced a new strategic partnership worth $600,000 to support the British film industry.
Minister for Culture, Communications and Creative Industries Ed Vaizey said:
“The UK has one of the strongest creative content sectors in the world: we export more TV formats than any other country; we have the world’s third largest film industry and we are Europe’s largest games developer. This means that the UK is well placed to grasp the enormous potential for growth presented by the digital age.”
Stella McCartney spoke about the ‘Business of Fashion’; actor Rupert Grint, who starred as Ron Weasley, took part in a panel with Producer David Heyman looking at the secrets behind the success of the Harry Potter films. Other speakers included Julian Fellowes, writer of television drama Downton Abbey, and Steven Moffat, writer of television series Sherlock, both of which have been sold to over 200 territories.
The summit also focused on the UK’s games and music industries, with participation from Ian Livingston OBE, the co-founder of Games Workshop; Sir Howard Stringer, Chairman of Sony Corp; and Daniel Ek, from Spotify.
The events come as Creative England announces a $1.6 million national development fund, to help creative and digital businesses across the English regions looking to develop new software, applications and content for markets including healthcare, e-learning and mobile applications. More information can be found at http://www.creativeengland.co.uk.
International business announced at the Creative Content Day included:
SEGA, the Tokyo-based multinational games producer is investing millions of pounds in one of its UK subsidiaries, The Creative Assembly, to open an additional development facility in Horsham. With the release of its widely-anticipated Total War: Rome 2™ and another game based on 20th Century Fox’s famous Alien™ intellectual property, The Creative Assembly will contribute hundreds of millions of pounds to the UK economy and create many new jobs.
Activision Blizzard, Inc. (headquartered in Santa Monica, California) – a worldwide online, PC, console, handheld and mobile game publisher – has chosen to set up its new mobile studio in Leeds in order to attract some of the world's top handheld and console game development talent. The investment in the new Leeds studio facility is part of a multi-million pound investment programme in the UK for Activision and a great example of how the interactive entertainment industry can continue to evolve through smartphone and tablet games.
Notes to editors
2. The program for all British Business Embassy events is at http://www.ukti.gov.uk
Watch British Business Embassy sessions live http://www.youtube.com/user/UKTIWeb.
Follow events live on Twitter @BritBizClub and join the conversation using hashtag #BritBizEmbassy."
3. UK Trade & Investment (UKTI) is the Government Department that helps overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. For more information, visit http://www.ukti.gov.uk or visit the online newsroom at http://www.ukti.gov.uk/media.