ERA Announces 2012 ERA Moxie Awards Nominees

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Winners will be honored during the Moxie Awards Gala on Sept. 13th at the Wynn Hotel, Las Vegas

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“This year’s Moxie Awards nominees represent excellence in direct response marketing. Their outstanding work is a testament to the high level of creativity and innovation in our industry." — ERA President and CEO Julie Coons.

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, today announced the nominees for the 2012 ERA Moxie Awards. The winners will be announced at the Moxie Awards Gala on Thursday, Sept. 13th, 7:00 p.m. - 9:30 p.m., at the 2012 ERA D2C Convention at the Wynn Hotel, Las Vegas.

“This year’s Moxie Awards nominees represent excellence in direct response marketing. Their outstanding work is a testament to the high level of creativity and innovation in our industry,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards recognize the best in television, radio, online and mobile DR. Among the most anticipated awards presented are the Best of the Year categories:

Best Long Form of the Year - Under $250K

  •     Ahh Bra 2 - Torstar Media Group Television/SHOPTV
  •     Genie Bra - Tristar Productions
  •      Miracle Skin Transformer by Sarah McNamara Beauty New York - Atlantic Coast Media Group

Best Long Form of the Year - Over $250K

  •     ICON, Booty Firm - Euro RSCG Edge
  •     INSANITY “Not So Crazy After All” - Beachbody, LLC
  •      Proactiv Solution 13 v3 - Guthy-Renker

Best Short Form of the Year - Under $50K

  •     Bake Pops - Telebrands
  •     Snap 2 O - Allstar Products Group
  •      Stompeez - Infomercials, Inc.

Best Short Form of the Year - Over $50K

  •     Piggy Back Alien - Allstar Products Group
  •     Proactiv Solution Dark Spot Corrector - Guthy-Renker
  •     Turbo Pak - Infomercials, Inc.

Other categories being presented at the 2012 ERA Moxie Awards Gala include:

  •     Best Celebrity Presenter
  •     Best Female Presenter
  •     Best Male Presenter
  •     Best Live Shopping On-Air Guest
  •     Best DR Radio Campaign
  •     Best Long & Short Form, DR Corporate Branding Production
  •     Best Long & Short Form, Beauty
  •     Best Long & Short Form, Health
  •     Best Long & Short Form, Housewares
  •     Best Long & Short Form, Intellectual Property
  •     Best Long & Short Form, Int’l DRTV Production
  •     Best Long & Short Form, Sports & Fitness
  •     Best Long & Short Form, U.S. Hispanic
  •     Best Long & Short Form, Variety
  •     Best Mobile Marketing Campaign
  •     Best DR Website Design
  •     Best Use of Online Video
  •     People’s Choice, Short Form
  •     People’s Choice, Long Form

ERA will also be announcing the 2012 Marketer of the Year Award. The ERA Marketer of the Year Award recognizes the outstanding achievements of a marketer during the current year. Find out who will walk away with the award and full bragging rights.

To view a complete list of nominees, go to For more information about the Moxie Awards Gala or to purchase tickets, please visit

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit

The Electronic Retailing Association’s 2012 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit

Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit

Media Contact
Vi Paynich
Content Manager
Electronic Retailing Association
Tel. 909-606-3406

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Dave Martin
Electronic Retailing Association
(703) 908-1031
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