4food Sticks It To The Haters! Discriminated New Yorkers Get A Free 4food Skewer Meal On Chick-Fil-A Appreciation Day

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In support of marriage equality and the rights of same-sex couples, 4food, Earth’s first socially networked and socially responsible quick serve restaurant company, announced that it will be giving away free meals to its guests on Chick-fil-A Appreciation Day.

4food, #SkewerHate, Same-Sex Marriage, Chik-fil-A Appreciation Day, Dan Cathy, Marriage Equality, Civil Rights

The #SkewerHate initiative promotes change in discriminatory social policies

Today from 7AM – 11PM guests [“4foodies”] will be invited to Skewer Hate by Tweeting, or posting to Facebook, their personal experiences in overcoming hate speech, bigotry, and discrimination, in exchange for a Skewer-topped Salad or Rice Bowl.

Skewer Hate protests the discriminatory, anti-gay comments of Dan Cathy, the President and son of the Founder of Chick-fil-A, who in a recent interview on "The Ken Coleman Show" syndicated radio show, opined that gay marriage violated God's plan and that those advocating for same-sex marriage will bring "God's judgment" upon us. Skewer Hate encourages 4foodies who have suffered bigotry to share their experiences so that we all can confront and move beyond them.

“Skewer Hate extends our mission from de-junking fast food to de-junking the philosophies of the haters who use fortunes made from the distribution of junk food to buy elections, fund intolerance, and encourage discrimination.” said Adam Kidron, Co-founder of 4food.

Today from 7AM – 11PM, 4foodies tweets, posts, and comments Skewering Hate will be displayed throughout 4food Madison Avenue – in lights on the 240 square foot media wall, and as part of a rotating loop on the in-store iPads. 4foodies only have to show their messages Skewering Hate to a 4food Order Taker to receive a free custom created Salad or Rice Bowl, topped with any variety of Skewer; choices include beef, lamb, pork, turkey, salmon, and veggie.

About 4food:
We are De-junking™ fast food: No fads, fillers, or anything artificial; revolutionizing counter culture, in real-time. We’ve upgraded foods that people already eat - burgers, fries, salads, and sodas - transforming them into new menu items that are convenient and almost infinitely customizable to our guests’ lifestyles and nutritional preferences. Our foods do not contain hydrogenated or partially hydrogenated fats or oils; artificial sweeteners, preservatives, or artificial flavor enhancers. As part of our commitment to supporting our local farming community, wherever possible we purchase locally grown ingredients. Our beef, pork, and lamb come from cows, pigs, and sheep that are humanely raised while grazing and eating all-natural vegetarian diets. Our turkey is fed a heritage diet without artificial growth hormones or antibiotics. Our salmon is wild, from the waters of the Pacific or Atlantic depending on the season.

4food is De-junking™ more than fast food. Our restaurant is built with natural construction materials, such as local sustainable hardwood pine, that are abundant and regenerative. To reduce our carbon footprint we utilize energy-saving fixtures and equipment, such as solar shades to control interior temperatures and the expenditure of electricity. In addition, our kitchen employs an Orca Green® self-contained bioreactor that decomposes food and biodegradable waste into water, drastically reducing our contribution to the city’s nearly one million tons of waste produced each year.

4food
286 Madison Avenue
New York, NY 10017
(212) 810-4592
http://www.4food.com
Twitter: @4foodnyc
Facebook.com/4food

4food Press Contact
Khahlidra Levister
(646) 347-1951
khahlidral(at)4food(dot)com

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adam kidron

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Khahlidra Levister
4food
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