We are in an age when freedom of speech is at its ultimate realization - when similar opinions and sentiments can easily group into legions that can be your company's staunchest ally or your worst enemy.
Ottawa, ON (PRWEB) August 01, 2012
Buy Real Marketing, an incontestable world provider of web 2.0 applications and social media business solutions to get Twitter followers among others, believes much has to be learned from the Chick-Fil-A debacle. Calls to ban and boycott the family-owned fast food chain had been continuously circulating major social networks Twitter and Facebook, including several protests, due to its president’s stance about gay marriage published in Baptist Press and broadcasted in the Ken Coleman Show.
The media storm brought about by the rather controversial stance viewed the corporation as prejudiced and caused thousands of people to air out opinions on the matter in social media platforms Facebook and Twitter, having members of the public taking sides and left many wondering on the extent of “free speech”. For the Buy Real Marketing experts on social media and public relations, this is a classic case of a business leader leaving behind corporate tactfulness in the gutter that, in turn, reaped the business ugly consequences.
“Corporate tactfulness should be observed now more than ever due to the prevalence of social platforms like Facebook and real-time information network, Twitter, including its potential to cause instantaneous publicity wildfires,” warns Jonathan Kennedy, Business Managing Director of Buy Real Marketing. “We are in an age when freedom of speech is at its ultimate realization – when every individual has access to a speaking podium that has a worldwide reach, when similar opinions and sentiments can easily group into legions than can be your company’s staunchest ally or your worst enemy.”
Aside from providing its clients with social proof and credibility to market effectively on social media, Buy Real Marketing advocates better (read: responsible) social media and brand marketing by diligently maintaining and sustaining public trust, keeping bad publicity off the shores. It’s one of the recurring themes in the company's official blog found in their website http://www. buyrealmarketing.com. On this note, the company cautions not only its clients but fellow marketers and business executives in every industry to tread lightly on issues with heavy political undertones.
For Buy Real Marketing, while every individual, not excluding business leaders, has his or her own values and views regarding topics that concern our current society, a dash of compassion and a little tact can save a business from unnecessary mess, much more, being a cause of division of public opinion.
Buy Real Marketing is wholly owned by Clicking Labs, Inc. Clicking Labs is a well-established internet marketing company founded in 2010 by Jean-Patrick Bisson, Diana Quartin and Jonathan Kennedy. The company specializes in driving search marketing and social media traffic, social web app development and conversion optimization. Each product or service specifically helps small/medium website owners increase online visibility and improve online sales.