The team have released guidance on the five main considerations that should feature when achieving the best link profiles
(PRWEB UK) 5 August 2012
With semantic search becoming more sophisticated and algorithm updates more frequent, there are lots more considerations to be made during the link building process. As arguably the most important aspect of SEO, creating a well-structured link portfolio is becoming more difficult, so understandably the search marketers at SEO Positive receive a number of enquiries into the best approaches to use. In response to this the team have released guidance on the five main considerations that should feature when achieving the best link profiles;
“Link-building has become more complicated recently, and to ensure your site continues to rank within the first page it is important to make sure you keep up with Google’s algorithm updates. We’ve explained 5 key things to look for when choosing your links.”
1. Site authority. It can be difficult to fully establish a site’s authority, but checking the PageRank, amount of Google indexed pages and Blekko rank can all help in providing a realistic indication of this. How relevant and authoritative a site is can also be determined through simple procedures such as checking the site has well written and sufficient amounts of copy, and using tools such as Majestic Site Explorer to determine the link history. However whilst it can be tempting to simply select a host of sites which hold the most authority, it is more recommendable to integrate these with a mixture of different sites. One reason for this is to try and vary your visitors, and another is to prevent your links from appearing unnatural.
2. Link to deep pages as well as your home page. In the link-building process, many concentrate on where their links are coming from and switch to auto-pilot when it comes to deciding which links to use, often sticking with their home page time and time again. However each page has the opportunity to rank for different search terms so it makes sense to include direct links to these pages to help support their ranking. It is also worth considering local links for local rankings. For example if your site includes a page about plumbing in Kent, it might be to your advantage to look into businesses in the area or local business directories.
3. Once you’ve considered which links to use and the type of sites you wish to target, the next thing to consider is the amount of domains you are targeting. The search engines count links as commendations and if all your links are from the same site they will begin to depreciate in value.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.