As Digg Re-launches for 2012, it is Primed to Provide a Significant Social Signal to Search Engines, Predicts Punch Communications

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Digg scores afforded to web content are likely to soon join the ranks of other prominent social signals that search engines take into account when choosing what to serve in results pages.

Integrated PR, social media and SEO agency, Punch Communications foresees that if the newly re-launched Digg.com attracts large numbers of users, the Digg scores afforded to web content are likely to join the ranks of other prominent social signals that search engines take into account when choosing what to serve in results pages.

Digg, a website originally founded in 2004 in order to gather the most talked about stories on the internet, re-launched yesterday (August 1st) as a first version but will see ongoing changes to its functionality over the coming weeks. Digg V1 is officially now a new start-up following recent acquisition of the platform by a team of 10 engineers, editors and designers.

Although it has been repurposed for today’s digital landscape and the needs of users in 2012, the core principal is much the same; a Digg score is given to a particular webpage based on users’ Diggs, that is, positive votes for the content, as well as the number of Facebook likes and Tweets. Those stories that receive the highest Digg scores will be featured the most notably on Digg.com; therefore, brands and publishers that create interesting and engaging content have an opportunity to reap traffic rewards if it were to be presented on Digg.    

Identifying stories that users care most about, offer their seal of approval on and ultimately endorse the quality of is an approach and ethos similar to that taken by search engines, such as Google. Search engines analyse a wide number of signals to determine what results it serves to a search user. Alongside the number of links that point to a particular webpage, which indicates endorsement, search engines also consider social signals, such as tweets. Therefore, specialists in social search and mobile SEO, at Punch Communications, think it is likely the number of Digg scores a piece of web content received will also be taken into consideration before long, if the site becomes as successful as it once was.

Pete Goold, managing director of Punch Communications, said: “Digg launched in the same year as Facebook and while Mark Zuckerberg managed to move Facebook along with the times, Digg didn’t. Now being re-launched by a new team, they have re-versioned the site as they can see the value of bringing together the stories that a world-wide community think are of value.

“What is interesting is the ethos behind Digg, it encourages people to indicate what web content is interesting and relevant to them; this is similar to that of most search engines. This is why I believe Digg.com, with its Digg scores, is in a prime position to join other popular social networks in providing social signals to search engines, helping them to determine what to serve to users when they type in a search query.”

If you are currently exploring options with PR, search and social media agencies, visit http://www.punchcomms.com to find out how an integrated approach can benefit your business.

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Keredy Andrews
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