New BB Direct Ethnicity Databases Allows Businesses to Break Ethnic Barriers

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Targeted direct marketing data file allows for pinpoint targeting of potential audience.

The Ethnicity Masterfile completes a much needed boost to targeting within the direct mail marketing industry

BB Direct recently released a comprehensive Ethnicity Masterfile for direct mail, telemarketing, and email marketing purposes. The Ethnic Data File allows businesses to reach through even language barriers with direct marketing. The new file is extremely accurate since it is compiled through user surveys and self-reporting. In addition, deliverability on the Ethnic Masterfile is high due to stringent cleansing and updating.

The Ethnicity Masterfile from BB Direct has been released to fill the need of specific niche demographic filtering for businesses wanting to market themselves to a wide array of responsive consumers. Currently, the file is filterable by standard geographic selections such as state, city, and zip code and standard demographic selections such as age, income, and presence of children in the home. In addition the file can be filtered by ethnic selections including nationality, language preference, ethnic language assimilation and general ethnicity (Caucasian, African American, Asian, etc.).

BB Direct CEO, Brian Berg, states “The Ethnicity Masterfile completes a much needed boost to targeting within the direct mail marketing industry.”

About BB Direct

BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.

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