Social Media Marketing Agency, fishbat, Breaks Down Pinfluencer

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Pinfluencer, a Pinterest analytics platform, is now open to the public after receiving $1.4 million in funding from investors.

On August 2nd, 2012, social media marketing agency, fishbat, commented on the Pinterest analytics platform, Pinfluencer, going public. The service has been in a private testing phase since February of 2012. Only a few companies have received a sneak peak at the service before its official debut on July 31st, 2012. Pinfluencer has received $1.4 million in funding from Freestyle Capital and other investors.

According to TechCrunch, Pinfluencer will give brands access to over 25 performance metrics about their Pinterest page. These metrics include information on your best pins and most popular boards. The feature that is currently making Pinfluencer stand out is the ability for a brand to compare their Pinterest page’s success again a competitor’s Pinterest page.

Sida Li, Social Media Director at social media marketing agency, fishbat, says,”Pinfluencer has a chance to pull away from competing Pinterest analytics platforms and become the premier source for Pinterest stats. Pinterest took the social media world by storm and as social media marketers we are working on catching up. We need to figure out the best way to measure the success of a Pinterest page. Pinfluencer is giving us that chance.”

Pinfluencer currently has a tiered pricing structure, but brands can use the service for free by taking advantage of a two-month trial.


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