ion interactive Launched Online Marketing ROI Calculator

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Online tool helps marketers find business opportunities by analyzing multi-channel online campaign revenue, expenses and optimization potential.

ion interactive, the leading enterprise landing page solution, announced the launch of a free online marketing ROI calculator that helps marketers identify the true costs and realistic revenue potential of their programs. No registration is required to use the tool, and all data entered is anonymous. Users can access the calculator online at http://www.ioninteractive.com/roi-calculator/

Online marketing touches many departments and disciplines. Some costs are clear, like media spend. Others are less obvious, like landing page development and coding, or the time and energy invested by marketing professionals.

“At ion, we are committed to providing useful tools that allow marketers to work smarter, not harder,” says Justin Talerico, ion’s CEO. “We saw a real need with our customer base to create a tool that allowed them to weigh opportunity cost.”

Talerico continues, “Quantifying online marketing ROI means identifying the costs and revenue associated with a marketing program and calculating the net business impact of that program. The difference between program alternatives is the opportunity cost of choosing one over another.”

ion’s online marketing calculator estimates ROI for any type of conversion (lead generation, transaction or both), and includes onscreen help tips for every input. The ROI analysis shows the opportunity cost of different approaches, and allows marketers to weight the cost and benefit.

The online marketing calculator is just one of many tools that ion interactive has provided to allow marketers to work smarter. From guides to on-demand webcasts – ion interactive provides actionable marketing insights to drive a sophisticated landing page optimization program.

About ion interactive:
Founded in 1998, ion interactive provides advanced landing page software that maximizes pay-per-click search, email and online advertising performance. ion’s web-based platform, LiveBall, enables marketing departments and agencies to create, test and analyze landing pages, conversion paths and microsites all without the help of IT or developer assistance

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Sally Lowery

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