Pet Charity Organizations See Donations Rise with Direct Mail Marketing Campaigns

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BB Direct, direct marketing industries leading provider of pet owner mailing list see's rise in donations to pet and animal related charitable causes.

Recently, pet related charities have seen a spike in donations due to direct mail marketing efforts. National and local animal rescue groups, animal rights organizations, and other animal related non-profits have seen great success with these effective, targeted marketing options. BB Direct, a mailing list brokerage firm located in Cape Coral, FL, has been a provider of these “Pet Donor” mailing lists to the non-profit sector. This highly targeted data file allows pet charities to reach out to only the most responsive donors through postal mail.

Currently BB Direct’s pet donor file offers the following universal counts:
Cat Owners: 18,146,877
Dog Owners: 25,671,424
Other Pet Owners: 27,069,498
Pet Donors: 10,330,459

The file has shown success in a variety of pet related charity offers including donation requests, invites to pet related events, and volunteer drives. Individuals on the masterfile have shown a propensity to donate to pet related charities and be involved in volunteer work.

About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.

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Brian Berg
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