Pure Costumes Employs Social Networking Sites to Keep Consumers Engaged for Halloween 2012

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Pure Costumes reaches new milestones with Facebook and expands to Pinterest in hopes of building more interaction with customers for Halloween 2012.

Pure Costumes

Pure Costumes

PureCostumes.com, a popular online Halloween costumes store, has been aggressively gearing up for Halloween 2012 (here) by utilizing its social networking accounts. With a Facebook account already established since 2010, Pure Costumes finally hit 1,000 “likes” this past July. This is a huge milestone for Pure Costumes, a company that hasn’t focused too much on social networking until now. Realizing the potential benefits of paying more attention to Facebook, Pure Costumes has been attempting to be more consistent with putting out interesting content that will spur more interaction and feedback from customers. So far, the company says, it appears to be working.

Also attracting more “likes” is Pure Costumes’ Facebook Store. By offering a 5% discount for anyone who “likes” Pure Costumes on Facebook and shops using the Facebook Store, the company has been able to increase its number of followers significantly. This type of “social commerce” is still fairly new to the Halloween costumes industry, but Pure Costumes has found it to be a successful campaign after testing it out for several months. The company has decided to continue the campaign throughout the Halloween season.

In other social networking news, Pure Costumes’ Pinterest page, which was launched back in April, has also been highly successful in gaining the company exposure and generating buzz. The structure of Pinterest is geared towards women, and Pure Costumes found this to be a perfect match. By introducing themed “boards” and updating them frequently, the Halloween costumes retailer has established a loyal crowd of followers who are looking for costume and party ideas year-round. With different boards, Pure Costumes is able to connect and reach out to a wide variety of women, whether it’s the mother looking for baby costumes (here) or the young woman looking for a sexy Halloween party outfit (here).

Pure Costumes also continues to be active on its blog and Twitter and Google Plus accounts. By introducing new and original content often, the company hopes to continue to attract more followers and gain more exposure with these free marketing tools.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.

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Karen Dang
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