Travel Destination Marketing Finds Direct Mail Marketing a Viable Medium for Advertising

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BB Direct, leader provider of mailing lists to the reseller industry, gives insight to marketing intelligence and "data" used for direct mail for travel destination marketing.

Travel destination ventures have seen substantial growth through direct mail marketing campaigns in recent times. These types of campaigns target highly responsive consumers and have allowed travel destination businesses to communicate their offer in a clear, concise format that produces results.

Travel destination industries that have seen a great deal of marketing success with the BB Direct, a direct mail marketing list firm, Travel Data file include transportation (airlines, cruises, bus tours, car rentals), hospitality (hotels, resorts, campgrounds, and bed & breakfasts) and entertainment (tours, museums, landmarks, tourist sites, casinos, concert halls, art galleries, amusement parks, and malls).

BB Direct CEO, Brian Berg, states, “Travel destination marketing requires targeting the right audience every time and with the files we have available, the direct mail medium is ideal.”

Currently, the BB Direct Travel Masterfile includes a wide range of targeting options with universal totals including, but not limited to;
Travel Interest: 59,318,153 records
RV Owner: 10,012,329 records
Vacation Property Owner: 3,392,443 records
Would Enjoy International Vacation: 952,705 records
Cruise Vacation Propensity: 11,360,794 records

About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.

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