Boulder, CO (PRWEB) August 02, 2012
Forte Supplies story involves a 25 year old entrepreneur who had big ideas for froyo small business owners. After close to a year of in-depth research, Jeff Resnick (owner of Forte Supply) realized that many entrepreneurs with froyo small business ideas did not have the option to buy a high quality, low priced frozen yogurt machine in the United States.
Taylor, Stoelting and Electro Freeze frozen yogurt machines dominated the US market with the average machine costing $15,000 USD. Many potential small business owners couldn’t afford to spend the $90,000 USD to purchase six frozen yogurt machines.
Resnick created Forte Supply with the intention of providing small business owners with the opportunity to buy enough high-quality frozen yogurt machines to not only be competitive but to have enough machines to give them a definitive advantage. He was able to save small business owners close to $50,000 USD per client in his first year. Resnick also saw the opportunity in introduce his brand of frozen yogurt machines to a market that desperately needed a reliable alternative.
Resnick realized early on that the most recent froyo craze was much different than the one in the late eighties. Customers flock to froyo stores across America that offers a variety of different flavors and toppings. Small business owners with the best ideas for small business froyo shops struggled to compete with the high overhead costs associated with getting enough machines to produce a variety of flavors.
He also realized that the frozen yogurt machines had to be user friendly. Owners had to have machines that were easy to clean, maintain and produce product. The machines also had to be easy for customers to operate because many places now have their customers fill up their own bowls.
What helped make Resnick and Forte Supply successful was not just a cheap alternative. Rather, he focused his efforts towards finding a high quality machine that was internationally recognized for over 15 years and developed a parts and service department second to none.
Forte Supply does not just sell the ss100 and ss200 frozen yogurt machine. Jeff and his staff help their clients with ideas for small businesses, offer free custom logos to their clients, set up three local service providers, provide a free one-year “non-wearable” parts warranty and an extended five-year compressor warranty. Forte Supply also keeps all the ss100 and ss200 frozen yogurt machine parts at their warehouse.
For more information about Forte Supply and the ss100 or ss200 frozen yogurt machine please click here or you can call Forte Supply directly at 888.610.5520.