Response Mine Interactive Promotes Key Executive to Lead Digital Services Team

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Appointment of Senior Vice President, Digital Service Poises Firm for Future Growth, Supports Strategic Vision

Response Mine Interactive (RMI), a digital marketing agency founded on direct response principles focused holistically on driving category leading ROI for brands, announces the promotion of Ryan Woolley as Senior Vice President of Digital Services. The appointment aligns with Woolley’s deep routed experience within the interactive marketing space and solidifies the firms plan for strategic growth in 2012. Recently named an Inc. 5000 fastest growing company, RMI is poised to continue its influence in direct response marketing, strategy and online media.

“Ryan continually exceeds performance goals in serving clients. I don’t know if it’s the Midwestern fortitude or just his own zen-like calm, but he has innate leadership skills and a deep commitment to engendering success in others- clients and employees alike,” explains Ken Robbins, founder and president of RMI.

Depth and Breadth Added to Digital Services Team
Woolley’s promotion comes after years of relentless focus and dedication to producing exemplary results for RMI’s clients and the agency itself. In his new role, he will be tasked with leading the Systems Design & Operations of the Digital Services Division. Woolley will maintain P&L ownership of the Digital Services Division, focus on new business development and serve as a strategic resource for RMI staff and clients alike.

Before leading the Digital Services Team, Woolley served as Vice President, Group Director of Client Services where he was tasked with providing strategic marketing insight to RMI's rapidly growing number of interactive marketing clients while maximizing profits and revenue growth for both clients and the agency. Due in part to his dedication and relentless focus on strategic growth, Woolley was promoted to Senior Vice President of Digital Services.

With more than 11 years of interactive marketing experience, Ryan has managed strategy and relationships for many RMI clients including Staples, Rooms To Go, Travelzoo, and Carter’s/OshKosh B’Gosh. Ryan was a featured speaker at the 2010 Direct Marketing Association’s Annual Conference on “Advanced Link Building.”

Prior to joining RMI, Ryan served as vice president of interactive marketing for Anderson Communications, an integrated marketing agency in Savannah, Ga., and Hilton Head Island, S.C. There he launched the agency’s paid search and search engine optimization services. Ryan graduated Summa Cum Laude from Kent State University with a bachelor’s degree in computer information systems.

RMI offers an innovative marketing strategy that redefines the mission of its clients marketing function to achieve the greatest ROI. Its customer acquisition program owns and builds online properties in key consumer-facing markets. By attracting specific audiences to these properties, RMI converts them into customers for clients at no risk. Its digital services division drives sales conversion by employing direct response strategies such as paid search, local search and SEO to acquire new customers and achieve online category domination.

About Response Mine Interactive
Response Mine Interactive (RMI) is a digital marketing services firm grounded in direct response principles to help its clients achieve online category domination. Dedicated to ROI driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the ecommerce, seniors, healthcare, retail, travel and home services markets. For more information, visit or call 404-233-0370 x318.

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Christy Olliff