Infographic: Why the Future for Marketers Is in the Cloud

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New infographic by Uberflip, a digital publishing SaaS, shows how one-third of digital content will be stored in the Cloud by 2016

Cloud-based tools and technology are changing the way marketers reach and engage with their audience, such as the ways in which they can now distribute and store content

Uberflip has released an infographic about the future of the Cloud, and what these trends mean for marketers. The visual provides insightful facts and figures about the adoption rates of cloud computing, the readiness of different markets, as well as some case studies on companies that have utilized the Cloud to their advantage.

“Cloud-based tools and technology are changing the way marketers reach and engage with their audience, such as the ways in which they can now distribute and store content,” explains Neil Bhapkar, Director of Marketing for Uberflip. “Cloud computing can be secure, allows for multi-device distribution, and ultimately enhances the bottom-line through cost savings and more efficient marketing efforts.”

Key takeaways:

  •     By 2016, over one-third of global digital content will be stored in the Cloud.
  •     Average storage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016.
  •     79% of companies say that cloud cost savings “have been on par with original estimates or even exceeded original estimates.”
  •     The global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020.

Data sources for the infographic include Forrester Research, Forbes, Gartner and Cisco.

Click here to view the infographic.

About Uberflip

Uberflip (http://www.uberflip.com), formerly Mygazines, makes it easy to enhance, distribute and track PDF content on tablets and other devices. Within minutes, documents are converted into page-turning experiences where leveraging links, video and social media integration is just the beginning. The Uberflip Application allows marketers, publishers and other content creators to meet all distribution, security, monetizing and tracking requirements for their content. Uberflip's solutions help companies save costs and make money through new marketing channels.

Clients and partners include Thompson Reuters, Dupont, Research in Motion, Grant Thornton, Minden Gross LLP, HP and Cornell University. To see Uberflip first-hand, visit their monthly newsletter Going Digital.

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Neil Bhapkar
Uberflip
416-900-3830 2007
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