Codee Software Releases Image Recognition Platform

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Codee Software today announced availability of its Codee IR image recognition platform. The suite of products and services features mobile application technology for developing image recognition and augmented reality applications.

Codee Software Inc.(http://www.codee.com) announced the release of its Codee IR image recognition (IR) platform. The platform includes a full set of phone and cloud based image recognition technologies and features image recognition web services that are used by Codee based mobile applications to recognize print ads, photos, product images, and logos. The company is using the platform to build next generation image recognition and augmented reality applications. In addition, Codee IR shares much of the existing Codee QR code services infrastructure and allows organizations to build applications that can be 'triggered' on the phone either by scanning a QR code, or by scanning an image or photo.

Coincident with the Codee IR announcement, the company released new iPhone and Android versions of its Codee Reader in 30 languages.

Codee's CEO Fred Covely explained: "The very large vendors in the space are focusing on shopping while we foresee an additional market for IR and QR applications at the enterprise level or in consumer applications not related to shopping. For example, foreign language apps where a mobile camera scan of an image or QR code can show related information on the phone in the users native language, has been a recurring theme in sales discussions with our customers. The Codee IR platform gives us the technology base to build these next generation mobile applications."

A common complaint about QR codes is that they look bad in high-end print ads and publications. Image recognition allows the same kind of trigger a QR code provides without the QR code. Financial institutions for example can use the technology to print a single generic product brochure which when scanned by the Codee reader shows the consumer the brochure in their native language.

Company representatives highlighted, full analytics for scan tracking, an image management portal, and rebrandable native client apps for iPhone and Android phones as key features of the platform.

Enterprises interested in learning more about Codee's offerings can contact sales@codee.com for more information.

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Glenn Bugden

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