(PRWEB) August 02, 2012
Selling cars socially can increase customer interest and product awareness in today’s highly technological society. Millions of people check their social media accounts at least once every day. Utilizing social networks is a new way for car dealers to market their websites and stock.
Companies that resort to selling cars socially have more than one media option available to them. First, the company should set up any type of social media account. Once the account is set up, it is important to promote it so customers are aware of the social media platform. In order to drum up business and create buzz, reward consumers with deals for liking or subscribing to the social media page. In order for customers to go to the social media page, there needs to be an incentive first.
Car companies who want to start selling cars socially have a wide array of platforms to choose from. Each social media site differs from the other so it is a good idea to have more than one type of social media account. Blogger, Twitter, Facebook and YouTube are just some of the social media sites that car companies can choose to utilize. A car company could have a Facebook page and upload videos of employees test driving their stock to YouTube.
Selling cars socially can offer a wide array of benefits for the company. Social media reaches a wider audience and gives more exposure to the product. Consumers can plan for upcoming sales and see stock updates in real time if they are subscribed to the company’s feed. Social media is an easier mode of contact instead of the traditional phone call or e-mail. Customers can post a comment or send a Twitter message to the car company.
Selling cars socially can also create hype for a new product or sale. When a car company posts tweets or Facebook statuses, it will reach thousands of customers at once. Social media also has a large influence on whether or not a customer goes to the business. Selling cars socially on a public page can facilitate natural customer feedback and consumers can respond to company polls and questions. They can also tell the company exactly what they want or how the company could improve. It would also be possible to sell auto related products and services like car insurance.
It can be exhausting to constantly update social networks every week for companies that are selling cars socially. However, the payoff is worth the work because more customers will be aware of the product. There is one downside to selling cars socially. Customers must forgo the convenience of buying the product over the internet and must visit the building itself.
Selling cars socially should be a means to open up discussion and negotiation between the company and the customer. For example, if a customer is not happy with a product, they can contact the company via social networking or talk about their experience on their own social media accounts. A customer can have a large influence over their friends via social media. People take into account what their peers are saying about certain products and services. This could affect the mindset of potential car customers.
Selling cars socially can also help a new or used car dealer, stay current and keep in touch with the customers. In today’s world, reaching customers through social media is more effective than traditional communication methods. Selling cars socially is a great marketing tool for any car dealership.