Kuala Lumpur (PRWEB) August 14, 2012
Kleenex®, the No 1 facial tissue brand in the world, announced its latest Kleenex® Share the Softness Raya experience both online at http://www.facebook.com/Kleenex.Malaysia where consumers stand to win exclusive Kleenex®-sponsored Open Houses plus more attractive prizes, and in stores with its latest, limited edition packs in batik designs!
Kleenex® tissues offer unparalleled softness and strength, and are designed for maximum absorbency and comfort. Through the Share the Softness integrated campaign, Malaysians are once again reminded of the Kleenex® promise of superior softness and at the same time, that sharing with loved ones is important, especially during the festive periods like Hari Raya!
Since its launch in April, the Share the Softness campaign Facebook page has been a runaway success. Now, with the “Kleenex® Happy Raya” Contest, the Facebook page continues to be a core element in this campaign. Consumers can log on to the Kleenex® Malaysia Facebook page and explain, in the most creative way, why Kleenex® should sponsor their Open House! The five Grand Prize winners will be able to walk away with open house prizes, each worth RM5,000! The contest runs from August 6 to 26 with other cash, cash voucher and prizes worth RM34,500!
On ground, Kleenex® pays tribute to the artistic heritage of Malaysia this Hari Raya season with batik-inspired packs, which come with one extra for sharing. Available at a recommended retail price of RM12.60 in major retail outlets nationwide, Malaysians can now add the warmth and colour of batik-themed designs to their home and welcome guests with the unrivalled softness of Kleenex® facial tissues.
Sumeet Parab, Marketing Manager of Kimberly-Clark Malaysia, said, “We’re constantly finding innovative ways for consumers to experience our brands and finding new ways to interact with them. For instance, the use of social media as the core channel of communications in the Share the Softness integrated campaign has been a resounding success. Our Facebook page garnered more than 50,000 fans in less than three months, making it one of the fastest-growing Facebook pages in the country! This shows that Malaysians equate Kleenex® with softness, and we look forward to spreading even more softness all around this Raya celebration.”
For more information, please call Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9.00am to 5.00pm.