TransCard® Partners with Buxton to Identify Households for Non-traditional Transaction Products

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TransCard hires Buxton to help pinpoint consumers most likely to use non-traditional or prepaid credit cards. At the household-level, Buxton is able to identify consumers, allowing banks to efficiently market prepaid products.

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“Our goal is to provide key insights on branch level opportunities for prepaid products and to provide actionable marketing intelligence that can be leveraged to grow this business”. Charles Wetzel, CEO, Buxton

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Chattanooga-based TransCard®, a leading provider of non-traditional transaction products for financial institutions, has chosen Buxton®, a customer analytics firm, to assist in identifying specific households for their products. Those types of households include homes with teens and college students, ethnic population clusters, and commercial prospects within a branch’s footprint.

“As a leader in our industry, we want to continue to evolve our product offering for financial institutions,” said Craig Fuller, CEO of TransCard. “We chose Buxton to help enhance our offering by identifying, at the branch level, what the market of prepaid products would be for any financial institution. Providing these types of insights to banks and credit unions is a game-changer.”

“We are excited to work with TransCard to assist in providing customer insights to their financial institution clients,” said Charles Wetzel, president and CEO of Buxton. “Our goal is to provide key insights on branch level opportunities for prepaid products and to provide actionable marketing intelligence that can be leveraged to grow this business”.

About TransCard
Chattanooga-based TransCard is the leading provider of prepaid products to financial institutions of all sizes. The company’s platform enables financial institutions to grow deposits and fee income, deepen their treasury relationships, expand product offerings to the underserved and turn unprofitable customers from cost items into contribution items. Financial institutions interested in offering prepaid programs should visit http:/corp.transcard.com and follow us on Twitter.

About Buxton
Buxton believes that every organization can achieve greater success by knowing its customers with greater precision and predictability. Buxton draws from its individual- and household-level data to reveal the lifestyle, behavioral, and financial characteristics that clearly identify an organization’s best customers and find more like them anywhere in the U.S. Since 1994, Buxton has been the industry leader in customer analytics for retailers, restaurants, banks, credit unions, insurance providers, healthcare organizations, consumer packaged goods manufacturers, and city governments. Among Buxton’s 2,000 clients are FedEx, Alfa Insurance, Procter and Gamble, Pier1 Imports, New Balance, Applebee’s, Texas Health Resources, and Lowe’s.

For more information, visit http://www.buxtonco.com and follow us on Twitter.

Contact:
Courtney Hall, Buxton
817-332-3681

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Buxton
817-332-3681
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