Digg Re-Launches Website, Digital Marketing Agency fishbat Tracks its Changes

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Social bookmarking and news sharing site Digg re-launched its website on July 12, 2012. The site’s developers have completely overhauled Digg’s website features and are calling its re-launch v1.

On Tuesday, July 31, 2012, social bookmarking site Digg re-launched its website after a comprehensive overhaul. This comes after Digg announced on their website on July 12, 2012, that they were being bought out by Betaworks for roughly $500,000. A previous site redesign in late 2010 resulted in an enormous amount of backlash from its user base and decline in traffic which Digg was never able to recover from.

On their homepage, Digg is labeling its new website re-launch “v1.” According to Digg’s blog, the social bookmarking site had elaborated on their overhaul, “On July 20, we announced that we were turning Digg back into a startup and rebuilding it from scratch in six weeks. After an intense month and a half, we managed to get the new Digg up and running on a fresh code base and infrastructure.”

Compared to previous iterations of Digg, this version contains more editor selected content, more robust news personalization options, larger images, a new commenting feature that uses Facebook, and a lack (so far) of ads. Digg’s mobile app was also updated to compliment the changes made on the website. In the future, Digg plans on releasing its API for third-party developers to use. “Despite initial fears after Digg was purchased, it appears that the platform is not dead in the water.” says Justin Maas, social media account manager at fishbat, a digital marketing agency.

fishbat, Inc. is a full service online marketing firm. With social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing agency to build awareness about your brand and strengthen your corporate image.


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