(PRWEB) August 07, 2012
Jolica, Canada's premier direct sales Fair Trade retailer, is pleased to announce the addition of Ingrid Heinrichs Pauls to its corporate team; she will be taking on the new role of Public and Media Relations Strategist.
Heinrichs Pauls brings with her 24 years of Fair Trade experience, both in retail and marketing. Prior to joining Jolica she was the Education and Media Coordinator for Ten Thousand Villages Canada, successfully raising Canadian awareness of Fair Trade through national and local media exposure.
"We are delighted to welcome Ingrid to our team. We value her marketing, retail and media relations experience and her passion for Fair Trade", said Darlene Loewen, Jolica co-founder.
Heinrichs Pauls is enthusiastic about the organization and its vision. "Jolica's direct sales model means there is infinite potential for women and men to run their own businesses while increasing the positive effects of Fair Trade - something I am passionate about."
Jolica, a member of the Fair Trade Federation, sells handcrafted jewelry, scarves and handbags at home parties across Canada and the US, through an ever increasing team of Gift Consultants.
Founded in 2005 by Darlene and Ted Loewen, Jolica is a privately owned direct sales company based in Fonthill, ON. Jolica’s products are created by artisans in Chile, India, Indonesia, Nepal, Peru and Thailand and are purchased according to the principles of Fair Trade to ensure maximum benefit to the artisans. Jolica is a member of the Fair Trade Federation. http://www.jolica.com