Expansion and Growth Strengthen The Princeton Companies’ Foothold as a Multifaceted Leader in Marketing Industry Expertise and Technologies

Share Article

Merged companies, fresh leadership, and technological enhancements at The Princeton Companies advance business strategies across the board.

Fresh on the heels of Princeton Fulfillment Solutions’ acquisition of Phoenix Marketing Services, Inc., and the merging of the organizations to form The Princeton Companies, Phoenix Marketing is well-positioned for sustained growth and maximum profitability. By combining the strengths of the groups and sharing resources within The Princeton Companies’ integrated network, Phoenix Marketing will continue to exceed the expectations of its wide-range of existing clients while seeking out new initiatives and business opportunities across the ever-expanding corporate landscape. According to Kevin McPhillips, president of The Princeton Companies, Phoenix Marketing’s expertise in key areas reinforces the organization’s portfolio. “Adding Phoenix Marketing to our company will bring particular strengths in creative services, traditional and digital printing, and online digital strategy, design and creativity,” says Mr. McPhillips. “With our traditional strengths in high-volume and one-to-one mail, warehousing, fulfillment and online infrastructure at Princeton Fulfillment, we’ll have convenient, world-class capabilities to better serve our customers.” David Bynum, president of Phoenix Marketing, agrees. “By sharing our combined expertise, we can provide better services to our customers.”

New Partnership, Expanding Capabilities
Along with The Princeton Companies growth, is the expansion of its strategic partnerships, the most recent being its alliance with Jagged Peak’s FlexNet eCommerce fulfillment capabilities, whose web-based eCommerce technology will help optimize myriad operations across the company. “By deploying Jagged Peak’s EDGE web-based eCommerce technology in our warehouses, it gives us access to a fully integrated enterprise technology suite that spans everything from order management to inventory and warehouse management to transportation management,” says Manny Ortiz, chief executive officer of The Princeton Companies.

New Era, New Leadership
Joining the Phoenix Marketing team at this new juncture is sales and marketing veteran, Inga Reynolds, who was recently appointed to the position of Vice-President of Business Development. With more than 25 years of marketing, sales and sales-management experience in the finance, insurance, travel, healthcare and hospitality industries, Ms. Reynolds brings with her a unique consultative approach to building relationships, facilitating growth, driving sales and implementing positive and profitable integrated marketing solutions to ensure her clients’ success. “We are excited to have Inga Reynolds join Phoenix Marketing as the new Vice-President of Business Development,” says Mr. Bynum. “We look forward to working with Inga as she helps shape the business strategies that will ensure Phoenix Marketing’s continued success.” Adds Ms. Reynolds, “I’m thrilled to be a part of the team here at Phoenix Marketing. I look forward to contributing to the continued success of the organization and bringing my clients all the additional capabilities and resources Phoenix Marketing has to offer.”

Advancements in Technology
    As The Princeton Companies forges ahead into the future, it will continue to uphold its reputation for implementing state-of-the-art technologies across all spectrums of its business. One such recent upgrade includes adding the Xerox iGen4 26-inch EXP Press to the New Media Departments at both Phoenix Marketing and The Princeton Companies’ New Jersey headquarters. Among the machine’s featured highlights are its large-sheet capacity and its ability to print more jobs per sheet, as well as
▪    An inline spectrophotometer that automates color adjustments and calibrations on the fly;
▪    Auto density control that virtually eliminates streaking; and
▪    Advanced color profiling that enables greater color consistency and accurately matches GRACOL and ICC DeviceLink standards.

“The addition of the new iGen4 allows Phoenix to continue its rapid growth in the digital media market, while increasing our level of quality capacity and exceeding the demands of our clients,” says Mr. Bynum.

About Phoenix Marketing Services, Inc.: Located in Claremont, CA, Phoenix Marketing Services is one of Southern California’s premier new media and graphic service providers and has been providing one-stop value-added services to clients for more than 35 years. From creative and digital design and programming to copywriting, customer support and more, Phoenix’s one-stop approach enables clients to oversee their entire campaign from beginning to end. Visit http://www.phoenixmarketing.net.
For press inquiries, please contact:
David Bynum
Phoenix Marketing Services, Inc.
(909) 399-4000
Email: David.Bynum(at)PrincetonCos(dot)com

About The Princeton Companies: A nationwide integrated marketing solutions provider headquartered in Robbinsville, NJ, The Princeton Companies specializes in creative services, Web portal development, digital output, campaign management, fulfillment and direct-mail services to best-in-class companies, both large and small. Visit http://www.PrincetonCos.com.
For press inquiries, please contact:
Kevin McPhillips
The Princeton Companies
(609) 890-6900
Email: Kevin.McPhillips(at)PrincetonCos(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin McPhillips
Visit website