Sewell Announces Their New Cable Management Concept: The MOS

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On August 1st Sewell announced the release of a new organizational system concept for stray cables called the MOS (magnetic organization system). The MOS addresses the problem of losing cables behind tables and getting dirty or trampled on by providing a convenient magnetic surface that attracts the metal in cables and keeps them in one place. Concepts for new projects are usually kept under wraps at Sewell until the product is ready for distribution, but Sewell began their roll-out of the MOS concept by getting excitement on the funding site Kickstarter.com.

On August 1st Sewell announced a new organizational system concept for stray cables called the MOS (magnetic organization system). The MOS addresses the common problem of losing cables behind tables and keeps them from getting dirty or trampled on by providing a convenient magnetic surface that attracts the metal in cables and keeps them in one place. Concepts for new projects are usually kept under wraps at Sewell until the product is ready for distribution, but Sewell began their roll-out of the MOS concept by getting excitement on the funding site Kickstarter.com.

The MOS works by simply holding loose cables in one place using magnetic attraction. "The MOS holds four magnets that were carefully chosen and placed to create a balance strong enough to hold cables securely, but with enough give that the MOS doesn't become dislodged when cables are removed," said Greg Petersen, one of the design engineers on the project.

N52 magnets with nickel plating was chosen after the mould design and testing phase was complete. If there isn't enough metal in the user's cables to bond securely to the MOS, the kit comes with magnetic rubber ties that easily attach to all types of cables. The MOS also has micro suction tape lining the bottom to allow it to stick to all kinds of surfaces, even some walls. "The design of the MOS itself was completed after many iterations in order to finally land on something that was appealing to have on your furniture while also being as functional as possible," said Andrew, lead designer on the project.

Reception of the MOS was warm on Kickstarter, being number 2 in the design category on the day it launched. Andrew and Greg had the month of August to raise their goal of $6,850 which would cover mould and tooling fees with their contract manufacturer, and they achieved half their goal on the first day.

See the Kickstarter project page for the MOS here: http://www.kickstarter.com/projects/1578125715/mos-magnetic-organization-system?ref=search

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Cameron Postelwait
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