Minnesota Eye Consultants, Sophrona Gauge Patient Experience: A Marketer's Dream

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Minnesota Eye Consultants, a consortium of prominent ophthalmologists with locations throughout Minnesota, and Sophrona Solutions, the leader in patient communication solutions for ophthalmology, report the success of e-surveys measuring patient satisfaction. What makes this survey a marketer’s dream?

Minnesota Eye Consultants and Sophrona Solutions have completed a pilot project to survey thousands of eye care patients across Minnesota in advance of upcoming statewide quality reporting required by the State of Minnesota. Sophrona’s advanced platform allowed staff to survey patient experience and review results internally ahead of the formal survey that will be published online this fall. Anna Mueller, marketing manager for Minnesota Eye Consultants, says, “The success of the survey tool is a marketers dream. Any and all raw data is available at my fingertips in real time.”

Mueller notes, “Implementation of the survey was smoother than I anticipated. Starting with our concept Sophrona quickly executed on the logistics. We were pleased when survey results starting coming in ahead of schedule.” According to Mueller, the simplicity of the survey design, emails, and landing pages contributed to a higher than expected response rate.

Mueller says that results of the survey will be used to help the practice build on its strengths and gain insight for areas of improvement. She says their doctors and staff have observed that many of their patients prefer to communicate electronically with their health care providers, like they do with their friends—it is a way of communicating that is meaningful to them. She notes that the collaboration between Minnesota Eye Consultants and Sophrona to collect meaningful survey data distinguishes patient communication technology as an essential key to patient satisfaction.    

Mueller concludes that patient feedback has always been important to Minnesota Eye Consultants, and this survey now makes it easier than ever to obtain and review this essential information.
With statewide quality of care surveys coming in September, Minnesota Eye Consultants and their patients are ready to report.

About Minnesota Eye Consultants
Minnesota Eye Consultants, with locations throughout Minnesota, is a consortium of the most recognized leaders in ophthalmology today. It is dedicated to providing superior patient care while pursuing significant research in LASIK laser vision correction, refractive surgery, cataract surgery, glaucoma treatment, oculoplastics and total eye care. Minnesota Eye Consultants’ mission is to preserve, restore, and enhance vision through research, teaching, and providing the highest quality medical and surgical care to patients. For more information, visit http://www.mneye.com

About Sophrona Solutions
Sophrona Solutions is a Minneapolis, MN based innovative healthcare technology firm offering profitable patient communication solutions to ophthalmology practices nationwide. Designed by ophthalmologists, Sophrona’s secure patient portal communication software and data analysis tools give practices a comprehensive suite of patient relationship management tools to improve clinic efficiency, grow patient volume, and increase profitability. For more information, visit http://www.sophrona.com

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Wendy Mickler

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