Nashville, Tenn. (PRWEB) August 02, 2012
Experts report that small businesses setting the foundations for increasing levels of creativity, productivity and employment. With the majority of small businesses taking their products online, establishing a familiarity with tools that will allow them to build more value into their website while increasing revenues becomes critical to success. With an understanding of the important role small businesses play in improving the economy, Horton Group has included access to Authorize.net with their affordable e-commerce website packages. Authorize.net is one of the leading payment gateway services, which allows seamless transactions to occur between websites and financial institution.
“One of the reasons we use Authorize.net is it is a proven resource,” states Horton Group Lead Developer Matt Smith. “We can include whatever merchant service the client requests, but we usually end up going with Authorize.net because of its stability, security and low costs. There are a lot of factors to consider when choosing the best payment gateway. When choosing a payment gateway we want to make certain that service matches the client’s needs, offers a benefit to their customers, reduces overall expenses and most importantly helps them make more money.”
Online payment gateways lower costs associated with collecting payments, offer more security and add a level of convenience to the customer experience. Horton Group states creating an e-commerce website with an integrated an online payment solution will lead to an increase in customer base and revenues. However, when a business goes online that represents a second front that will require additional resources. A large part of managing a successful e-commerce website is monitoring the customer usability. Most impressions are made during the shopping and checkout stages. Horton Group e-commerce web development can help small to medium sized businesses provide a fluid online shopping experience, capped with the knowledge that customer financial information is safe.
A well designed and managed e-commerce website can help close the gap between businesses with smaller budgets and larger companies with abundant resources. As part of their complete website development services for e-commerce, including online merchant account setup, Horton Group builds in a content management system that will allow clients to easily make changes to their inventory, products and prices. In the end businesses are given a full-service solution to obtaining higher returns on an e-commerce website investment.
About Horton Group
Horton Group is dedicated to helping businesses of all sizes grow and expand through providing strategic and innovative marketing solutions. This is part of an ongoing mission to make positive impacts on local and domestic economies by offering affordable, added value services. For more than 16 years the Nashville marketing company has been creating high rates of return business for companies all over Tennessee and around the country. In addition to providing cost effective e-commerce solutions they also offer complete web design and development services, social media management, search engine optimization, mobile application development and more.