How Insite Advice grew Mary Engelbreit’s Online Following by Over 400% in two Months

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The St. Louis based internet marketer used social media and other tools to grow monthly traffic from less than 30,000 to over 160,000 in two months.

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Insite Advice was given the opportunity of reworking Mary Engelbreit’s website in the fall of 2011. Known worldwide for her witty style of illustration, the St Louis native’s artwork can be found on nearly 6,500 products and has three New York Times children’s best sellers. When Engelbreit approached Insite Advice, her online presence was struggling. After listening to Mary’s story and understanding the problems she was facing, Insite worked to quickly resolve her issues.

After improving the aesthetics and navigability of the website, the internet marketing team turned its attention to social media sites, such as Facebook, Twitter, and Google+, to raise awareness and foster word-of-mouth opportunities. By expanding her social media base, Insite helped create new fans and maximized the potential E-commerce opportunities which would result. Within two months, Engelbreit’s visitors grew from less than 30,000 to over 150,000 per month. Her Facebook following also took off; starting with less than 6,000 fans, she catapulted to more than 16,000 fans.

“We built her online store from scratch, and we incorporated social media promotional strategies to turn these newly acquired fans into regular customers. The results exceeded even our highest expectations”, beamed Wolk.

Insite Advice capitalized on Engelbreit’s existing popularity by running contests which awarded limited edition prints to fans who virally shared her content. In addition, they ran Groupon-like daily deals of product offerings during the Christmas holiday season; often, these deals would sell out in less than an hour. By integrating Facebook comments with Engelbreit’s existing blog, participation exploded. In new and exciting ways, fans were rewarded for sharing their connection to the artist.

Mary Engelbreit is just one of many incredible successes for Insite Advice. The St. Louis internet marketing company has been growing rapidly, maximizing the online presence of all their clients. For more free internet marketing tips on how to grow your business, visit their newly enhanced website at http://www.insiteadvice.com.

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Alex Wolk

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