(PRWEB UK) 8 August 2012
The digital marketing agency, who recently made the New Media Age top 100 interactive agency list for 2012, have been working to improve the Google rankings of small and medium businesses for ten years offering a host of technical advice within their SEO service reporting, and have observed a blind spot in a minority of small business owners knowledge which will be affecting their natural search performance since Google’s recent Panda and Penguin updates.
Duplicating content is in some ways understandable. Most people can sympathise with the scenario seeing some great and relevant content from a business offering the same service, and quickly copying and pasting it onto their own. In some cases business owners fall into the trap of copying content from an older version of their own website.
While such actions seem innocent enough and all too easy to do, business owners who do it are unaware that recent changes in Google’s algorithms mean heavy penalties for such actions and Google does not discriminate on who the original content owner was when determining duplication.
Meanwhile keyword stuffing is an outdated way of fooling search engines and Google has clearly wised up to typical tricks such as presenting keyword rammed unreadable content or hiding content within their websites.
Small businesses are increasingly reliant on the internet for enabling customers to find them, and so search engine visibility is increasingly linked to their success.
Now that the effects of Panda and Penguin are there for all to see, small business owners need to be aware of these common pitfalls and understand the benefit of good quality content.
Marketing Manager Neil Baker commented “Small business owners are increasingly reliant on search engines to enable potential customers to find them. Following Google’s recent algorithm changes it is important they invest time to review their website, and where applicable, replace content that is damaging page rank performance with fresh, unique, relevant and readable content to promote their business pages, and have the patience to wait for the benefits.”
Add People was formed in 2002, and ten years on works with more than 3000 small to medium sized businesses around the world, offering a broad choice of internet marketing services including search engine optimisation and web design.