Our broadcast partners enable fans around the world to enjoy the magic of the Olympic Games, and the revenue generated by the sale of broadcast rights is absolutely critical in supporting the Olympic Games, the Olympic Movement and sport around the world.
(PRWEB) August 03, 2012
CBC/Radio-Canada, Canada’s national public radio and television broadcaster, has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone in all languages.
IOC President Jacques Rogge said: “Canada is a sports loving nation and Canadians are big fans of the Olympic Games. CBC/Radio-Canada has a wealth of experience in broadcasting sports and the Olympic Games and we are pleased that we will once again be joining forces with them in the future.”
IOC Executive Board member Richard Carrión, who led the negotiations, said: “We are delighted to have completed this agreement with CBC/Radio-Canada. Our broadcast partners enable fans around the world to enjoy the magic of the Olympic Games, and the revenue generated by the sale of broadcast rights is absolutely critical in supporting the Olympic Games, the Olympic Movement and sport around the world.”
CBC/Radio-Canada President Hubert Lacroix said, “This is excellent news for Canadians across the country who will once again experience the Olympic tradition with their public broadcaster. We've promised Canadians marquee events on all our platforms that create opportunities to connect with each other and the country. I can't think of a greater opportunity to create those connections and generate pride than showcasing the Olympic Games and the performances of our own Canadian athletes.”
The IOC's current broadcast partner in Canada for the London 2012 Olympic Games is Canada's Olympic Broadcast Media Consortium, comprised 80% of Bell Media and 20% of Rogers Media. Click here for more information
For more information, please contact the IOC Media Relations Team