LAZO Partners With Ferry Ads for its Initial Launch in New York City to Deliver LAZO to the 20 Million Yearly Passengers of the Staten Island Ferry

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LAZO the revolutionary mobile application that transforms static outdoor advertising to a multimedia engagement tool for consumers launches in New York. LAZO is now available to the over 75,000 daily commuters that travel between Manhattan and Staten Island.

Whitehall Terminal

I became convinced that not only would LAZO help to deliver more value to our advertising customers, but most likely transform the Outdoor Advertising Industry.

LAZO the revolutionary patent pending system that transforms outdoor advertising from a static exposure based media to a multimedia consumer engagement tool launches its service for the first time in New York City. LAZO has partnered with New York based Ferry Ads who is the exclusive operator of all outdoor advertising on the Staten Island Ferry and its terminals. As the top tourist destination in New York City the ferry, which has 20 million riders a year has service between St. George on Staten Island and Whitehall Street in lower Manhattan. Passengers with iPhone and Android smartphones will be able to use the LAZO application at the terminals and on the boats as well, users can learn more about products and can contact the business immediately. Advertisers can use audio and video to deliver a more comprehensive message to interested consumers.
"This is the most exciting and comprehensive launch for LAZO to date" Gonzalo Labarca President/CEO of Lazo System states. " Being able to launch so quickly in New York will allow LAZO to be introduced officially to one of the world's greatest cities and media capital is very exciting"
David Rampula President of Ferry Ads continues " I am always searching for the latest technology to help our advertisers and my business. LAZO caught my attention at the OAAA convention in May, I knew instantly that LAZO's technology was astounding and would fit our business model perfectly. Our advertising customers will be able to extend the reach of their message by adding multimedia tools such as audio and video. Secondly, Lazo allows consumers to "take" the ad with them so that they may interact with the advertiser when it is convenient for them which improves recall dramatically. As we progressed and I began to have deeper understanding of the service, I became convinced that not only would LAZO help to deliver more value to our advertising customers, but most likely transform the Outdoor Advertising Industry. LAZO conversion of our static ads into a multimedia tool is seamless to the consumer and was extremely easy to set up with no infrastructure cost. We strive to be on the cutting edge of outdoor advertising and I am proud to be the first to launch LAZO in New York, as I have little doubt that LAZO will be everywhere there are billboards!"
Mr. Labarca concluded "We thank David and The Ferry Ads team for their great support and we look forward to bringing LAZO to more markets soon"

About Lazo Systems: Lazo's Patent Pending system transforms outdoor advertising from a static exposure based media to a multimedia consumer engagement tool. Using our application, users of iPhone and Android smartphones can learn more about products and can contact the business immediately. Advertisers can use audio and video to deliver a more comprehensive message to interested consumers.
For more information about Lazo System, visit http://www.lazosystem.com

About Ferry Ads: Based in New York is the exclusive operator of all outdoor advertising on the Staten Island Ferry and its Terminal. If you do business in the New York Metropolitan Area, statistics show that Staten Islanders who commute into Manhattan have the largest per capita income of the city. Staten Island is the fastest growing borough in NYC! Staten Islanders tend to have more automobiles per household, and are better educated , and -- in short, S.I. Ferry commuters have buying power! And, when you compare the number of advertising impressions, and the number and length of time these impressions are seen, S. I. Ferry Advertising gives you the most bang for your advertising dollar.
For more information about Ferry Ads, visit http://www.ferryads.com

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Gonzalo Labaraca
LAZO
+1-561-245-2397
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