Rebellion Media Acquires Ecommerce Website SaffronRouge.com

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Rebellion Media further diversifies its portfolio by acquiring ecommerce website saffronrouge.com, a pioneer in the world of organic cosmetics ecommerce. The acquisition marks the fifth for Rebellion in its first month of operations.

Combining SaffronRouge.com with Rebellion was a logical next step in our growth strategy

Waterloo, ON - August 7, 2012 - Rebellion Media continued to execute on its strategy of building a diversified digital media company with the addition of ecommerce website saffronrouge.com.

“Saffron Rouge was the pioneering website in the organic cosmetic ecommerce category. We knew we wanted to be in ecommerce and we wanted a proven platform in a high-margin vertical with room for consolidation within the target market. As Rebellion creates more personalized content for our consumers, we can improve the targeting of our monetization strategies for those consumers. Ecommerce should naturally be in our arsenal,” said Ted Hastings, CEO of Rebellion Media.

Rebellion Media has now completed five acquisitions in its first full month of operations, giving Rebellion’s TRACE (Traffic Revenue And Content Engine) platform a combination of traffic generating and algorithmic content creation tools and monetization expertise from pay-per-click, display advertising, subscription, cost-per-acquisition and, now, ecommerce.

“Combining SaffronRouge.com with Rebellion was a logical next step in our growth strategy. We have focused on building out an efficient ecommerce backend platform and on understanding the specific needs of our target market. With Rebellion, we can leverage TRACE for increased traffic through SEM and SEO, as well as the Sortable recommendation engine, which will create a more personalized shopping experience for our customers,” stated Christopher Szczepko, CEO of SaffronRouge.com.

About Rebellion Media
Rebellion Media's proprietary integrated digital media platform, TRACE, powers websites and mobile applications in four targeted verticals: health & wellness, sports, entertainment and technology.

Our significant expertise in highly personalized digital media experiences for our audience results in dramatically improved user engagement and a platform for our advertisers to truly connect with their customers. To learn more about the rebellion now underway, please visit http://www.rebellionmedia.com

For further information please contact:

Mark McArdle, COO
mmcardle(at)rebellionmedia(dot)com
519-827-1999 x2008

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Mark McArdle
Rebellion Media
519-827-1999 2008
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