Saratoga Springs, NY (PRWEB) August 07, 2012
Informz, a leading email marketing service provider for the association and nonprofit industries, has released a new case study discussing how their client, the Saskatchewan College of Paramedics (SCoP), increased member voting response by 56 percent and saved $2,480 and 35 hours of staff time. The case study highlights how SCoP improved the voting process and member response rates by utilizing the online voting module integrated with their Informz email marketing account to implement a new online voting process for member elections.
The integration of online voting with email marketing proved to be a success. SCoP was able to easily create a series of email messages to inform members of the new process, and they were now able to remind members five days before the voting window closed via email, which lead to a 56 percent increase in voter response. “Having the ability to send a last minute reminder message resulted in a second peak in voting and increased our engagement significantly,” said Sheri Hupp, B.A. (Hons.), LL.B., Executive Director at SCoP. The new process eliminated the cost of printing and mailing ballots, saving SCoP approximately $2,480. Additionally, 35 hours of staff time was saved by eliminating the need to hand count votes and then destroy the ballots.
“The Informz product portfolio enables clients to integrate member processes, like voting, with their email marketing to save time and money,” said Joe Tyler, CEO of Informz. “Informz real-time reporting features allow clients to take it a step further and remind members to take action with their ballots, improving voter response and engagement.”
The full case study is available for free download from the Informz website. For more information about Informz products and services visit http://www.informz.com or contact Alex Leo at 1-888-371-1842 x 150 or leo(at)informz(dot)com.