Fort Lauderdale, Fla. (PRWEB) August 06, 2012
A newly released white paper published by Cross Country Home Services (CCHS) reveals that consumers and market conditions are driving the home warranty industry to launch new products, forge new partnerships and deliver unique value and superior customer service in order to compete in the industry. The paper, entitled “Savvy Home Service Companies Adapting to Meet New Consumer Needs,” discusses how historically, home warranties have been providing protection for decades to real estate buyers and sellers, but more recently the service contract industry has been evolving to meet a changing customer profile and a growing customer demand – to make long-term home management easier.
The National Home Service Contract Association (NHSCA) recently released data that states in 2011, U.S. households purchased approximately three million home warranty plans. Despite their popularity, confusion exists regarding what home warranties cover and how they work. As one of the largest providers of home warranty products and maintenance plans — with a national network of over 40,000 qualified, independently-owned and operated service contractors — CCHS is helping shape this burgeoning industry by introducing innovative products and embracing a customer-centric business model. As CCHS President Sandra Finn explains, “We have the critical mass of customer data required to see how consumer needs are evolving and respond to those needs.” Drawing on that data, the CCHS white paper covers the following topics:
Customers that understand the ins-and-outs of home warranties benefit the most from these plans. That’s why CCHS has prioritized customer education. In addition to this white paper, they maintain a company blog focused on home maintenance advice and an informative and interactive website. Their greatest investment, however, is in their human capital. They educate their customer service representatives who are available 24 hours a day, seven days a week, so that they, in turn, can provide helpful product recommendations to potential customers and quickly respond to existing customer’s needs. In June 2012, CCHS received a Stevie® Award in the “Customer Service Department of the Year” category by the American Business Awards.
For more information, please visit http://www.cchs.com. To access the white paper, please visit: http://www.cchs.com/documents/10180/42591/cchs-industry-whitepaper-jul2012/5bf65ad5-f404-401b-8a6b-f378c880fa5a.
About Cross Country Home Services
Cross Country Home Services, Inc. (CCHS) is dedicated to making home management easy by offering a full selection of hassle-free, cost-effective home solutions, including warranty products and maintenance plans. Since 1978, the company has built a reputation for excellence and today is one of the nation’s leading providers of these products and services. Consumers can buy home warranties and home maintenance plans directly from CCHS or through select affinity partners in mortgage, banking, insurance, real estate and utilities industries. Products include some of the industry’s best known brands, including TotalProtect Home Warranty, Home Protect Warranty, Residential MD Home Warranty and HMS Home Warranty. The company’s customer care staff is available 24 hours a day, 365 days a year and is dedicated to ensuring the highest level of service. Homeowner needs are quickly resolved through a national network of over 40,000 service providers, the largest in the industry. Headquartered in Ft. Lauderdale, Fla., CCHS is a member of the Cross Country Group. To learn more about CCHS, please visit http://www.cchs.com.