Stories like these are consumer magnets in this reality TV world
Brentwood, TN (PRWEB) August 04, 2012
Social media has changed the way businesses attract consumers. Sex has often been used to push goods and services, but reality television has forced marketers to get more personal, and provide cutting-edge content as well as the sales pitch. Drew Bourke, president of Avidea PR located in Brentwood Tennessee, decided to publish his personal and sometimes embarrassing stories to attract visitors. His topic of choice is his 25-year history of being a professional musician in Nashville Tennessee.
On August 3, 2012, Avidea opened a new section on it's website aptly titled Daily Stories from the Road. In this section, Avidea's president Drew Bourke is sharing his and other people's personal experiences that have occurred while playing music and touring. Is this an expose? To some degree, yes. However, Mr. Bourke has opted not to use any actual persons names in his stories unless they are shed in a positive light.
According to Mr. Bourke, "Any time I return home to Denver or Michigan to visit friends and family, I am always asked if I have any new stories about being on the road or playing music. Typically, I have many. Reality television has created an appetite for consumers who want to know more about the people and companies they work with. We (Avidea) wanted to use a fresh social media approach to bringing potential clients to our website, to entertain our guests vs. giving them a sales pitch. I could think of nothing more personal or entertaining than to share some of the experiences I've encountered as a musician in Nashville over the past 25 years. The stories I'm telling are the ones that are typically shared only within the tight-knit music community. Some of these stories are funny, others are embarrassing. I won't use anyone's real name unless it shines a positive light on them. However, there may still be some backlash."
Readers should know in advance that Mr. Bourke does not hold back from publishing the sometimes course language that occurred in these scenarios. Mr. Bourke's first installment titled, "The Man Who (expletive) His Pants on Stage" is a true story about one of Mr. Bourke's musician friends losing control of his bowels while auditioning for a show at the Opryland USA theme park in 1992.
Has the new marketing approach worked for Avidea? The answer is yes. The first published story drew more than 400 new and unique visitors to the Avidea website from a single Facebook post in less than four hours.
Avidea is a PR firm specializing in building buzz for businesses using highly-distributed press releases and correlating SEO. For more information about how Avidea can build buzz for your business, please visit them http://www.Avidea.net.