San Jose, CA (PRWEB) August 06, 2012
ListenLogic, a big data analytics company focused on understanding consumer behavior for large, corporate clients and consultancies, has turned its technology platform to answer a more broadly asked question: Was Apple’s latest quarterly earnings report a signal to the market or just noise?
The company’s most recent earnings were called “disappointing,” causing a dip in the stock price and a rush for insight into the next quarter. For example, Piper Jaffray analyst Gene Munster found by asking 400 consumers that 65 percent said they expect their next phone to be an iPhone.
“That’s good news, but doesn’t begin to tell the whole story,” said Vincent Schiavone, co-founder and CEO of ListenLogic. “Based on what we heard from six million social conversations, the only conclusion we can logically reach is that the launch of the iPhone5 will be epic.”
ListenLogic has built its own real-time, big-data stream platform offering performance well beyond Hadoop and designed to provide market research, analytics and consumer behavioral insights to corporate clients. This ability to draw insights from massive amounts of enterprise and unstructured data allows companies to better manage risks across the enterprise and better engage customers.
“Apple is not a client, but many financial services and consumer products companies we work with are keenly interested in the company as a model. It is one of a set of brands for which we have created syndicated research offering deeper insights because of their role as essential markers for the overall health of the economy,” said Schiavone.
In a just-concluded four-week period, ListenLogic analyzed six million social media conversations devoted to discussing consumer intent to purchase a smart phone. According to the company, the goal was to understand who the customers are, what they are buying and why they are buying. “Our mission is to discover answers to questions not yet asked,” Schiavone said. “Our deeper understanding of big data enables this kind of real, predictive analysis.”
In seeking an answer to the market questions about Apple, ListenLogic collected social data well beyond Facebook and Twitter, to include comments on news sites and forums, micro-blogs and online media, including video.
Among the findings were:
“This willingness to sacrifice to buy Apple products may be the single biggest measure of brand loyalty and the greatest source of anxiety for the competition,” Schiavone said. “The current data show that only Apple can unseat Apple.”
A summary of the research on Apple is available at http://www.listenlogic.com/apple
ListenLogic, based in San Jose, CA, is the leading provider of social big data analytics helping Global 1000 companies manage risk, engage with customers and drive innovation. Through a patented combination of advanced technology, analytic methodologies and deep industry experience, ListenLogic provides large enterprises with early warning indicators and advanced analytics to effectively manage risk and identify opportunity in real-time. Its products include:
ListenLogic Risk & Threat Monitoring to discover real-time risks, threats, crises and influencers that emerge from social media.
ListenLogic Social CRM and Structured Data Stream products to intelligently classify the social media firehose for customer engagement and outreach.
ListenLogic Advanced Social Analytics to deliver deep understanding of consumer attitudes and needs for real-time and predictive insight.