CableFAX Announces Webinar on How to Profit from Political Advertising, Wednesday, August 22nd

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Featuring cable media experts: Rich Ambrose, Brian Davis, and Dan Sinagoga. The must-attend webinar is from 1:30 to 3:00 p.m. EST.

Experts speaking at an upcoming webinar, “The Super Election: Profiting from Political Advertising in 2012,” hosted by CableFAX, will provide a comprehensive overview of the how cable media market place can profit from the 2012 Presidential race.

To register for CableFAX’s “Political Advertising” webinar, visit: http://www.cablefax.com/cfp/webinars/2012_August22

Combine the introduction of “Super-PACs” with a polarized electorate and epic battle for voters in key battleground states, many are predicting that the 2012 Presidential race will be the most expensive election in U.S. history. Most of that money will be spent on TV advertising — with those dollars increasingly landing on national cable networks, local cable systems, VOD networks, and newer platforms like online, mobile and social media.

Both distributors and programmers are in a unique position to capitalize as the infusion of political advertising could have a huge impact on earnings in the 2nd half of 2012.

This 90-minute webinar will provide strategies on how to profit from the advertising leading up to this national political firestorm with guidance on where political campaign managers are sinking their dollars -- and how your organization can become an attractive place.

Attend this Webinar and learn how to:

  •     Put together advertising packages that resonate with political campaigns.
  •     Analyze and understand both the national and local/regional political landscape.
  •     Make the most of all the assets at your disposal, whether you’re a distributor or a programmer.
  •     Understand where the political campaigns are sinking their dollars, and how you can become an attractive place for them to spend.
  •     Grasp the dynamics of the modern political campaign and the importance of creating value across multiple platforms.
  •     And much, much more.

The presentation will feature three cable media experts -- Rich Ambrose, Vice President Political Media of Time Warner Cable, Corporate Media …Brian Davis, Vice President of National Sales, Cox Media … and Dan Sinagoga, Vice President of Political Sales at Comcast.

To register for CableFAX’s “Political Advertising” Webinar click here, or visit: http://www.cablefax.com/cfp/webinars/2012_August22

Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price.

About CableFAX
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs and networking events such as the upcoming CableFAXIES, Sales Executive of the Year and Sweet 16 Awards. For more information, visit http://www.CableFAX.com.

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Hope Kabik
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