(PRWEB) August 06, 2012
Experts speaking at an upcoming webinar, “The Super Election: Profiting from Political Advertising in 2012,” hosted by CableFAX, will provide a comprehensive overview of the how cable media market place can profit from the 2012 Presidential race.
To register for CableFAX’s “Political Advertising” webinar, visit: http://www.cablefax.com/cfp/webinars/2012_August22
Combine the introduction of “Super-PACs” with a polarized electorate and epic battle for voters in key battleground states, many are predicting that the 2012 Presidential race will be the most expensive election in U.S. history. Most of that money will be spent on TV advertising — with those dollars increasingly landing on national cable networks, local cable systems, VOD networks, and newer platforms like online, mobile and social media.
Both distributors and programmers are in a unique position to capitalize as the infusion of political advertising could have a huge impact on earnings in the 2nd half of 2012.
This 90-minute webinar will provide strategies on how to profit from the advertising leading up to this national political firestorm with guidance on where political campaign managers are sinking their dollars -- and how your organization can become an attractive place.
Attend this Webinar and learn how to:
- Put together advertising packages that resonate with political campaigns.
- Analyze and understand both the national and local/regional political landscape.
- Make the most of all the assets at your disposal, whether you’re a distributor or a programmer.
- Understand where the political campaigns are sinking their dollars, and how you can become an attractive place for them to spend.
- Grasp the dynamics of the modern political campaign and the importance of creating value across multiple platforms.
- And much, much more.
The presentation will feature three cable media experts -- Rich Ambrose, Vice President Political Media of Time Warner Cable, Corporate Media …Brian Davis, Vice President of National Sales, Cox Media … and Dan Sinagoga, Vice President of Political Sales at Comcast.
To register for CableFAX’s “Political Advertising” Webinar click here, or visit: http://www.cablefax.com/cfp/webinars/2012_August22
Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price.
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