New York-Based StrikeAd Expands International Operations to Asia

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Industry Veteran Carl Costa to Lead Asian Operations from New Singapore Office

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With mobile advertising in Asia Pacific expected to reach nearly one quarter of the global spend in online advertising by 2014, we felt it was extremely important to establish a strong and independent foothold early on in the region.

StrikeAd, the world’s first mobile Demand Side Platform (DSP), today announced a major expansion into the rapidly growing Asian mobile advertising market. Carl Costa has been hired as Managing Director to lead the expansion and will be responsible for managing operations across Asia Pacific, including Australia and New Zealand, and driving awareness and brand recognition of StrikeAd’s dedicated mobile DSP in the region.

StrikeAd will headquarter its Asian operations from a new office in Singapore, where the company is hiring top local executives. For the past year, StrikeAd has partnered with mediba Inc., a leading Tokyo-based advertising business, to bring its platform into the Japanese market. With the establishment of its own office and operations in Asia, StrikeAd will further solidify itself as a leading mobile DSP in the region. StrikeAd’s Asia Pacific expansion follows the company’s recent relocation of its world headquarters from London to New York.

“With mobile advertising in Asia Pacific expected to reach nearly one quarter of the global spend in online advertising by 2014, we felt it was extremely important to establish a strong and independent foothold early on in the region,” said StrikeAd CEO and Founder Alex Rahaman. “Carl’s deep and valuable experience in the Asian mobile advertising market makes him a key appointment for the company. With StrikeAd’s rapid expansion, he will be invaluable in helping to grow the company in this new and exciting market.”

“We’ve witnessed the massive upturn in the adoption of smartphones across Asia over the last 12-18 months and as a result, budgets for mobile are only increasing,” said Mr. Costa. “We are in the prime position to help educate the market in Asia Pacific on the benefits of using a mobile DSP with real-time bidding capabilities, and we’re building a local team ready to deliver this effectively to the market. Our DSP platform is second-to-none, and we are excited to break into this rapidly growing market.”

With over a decade of experience in the mobile advertising industry, Mr. Costa brings to StrikeAd extensive knowledge and experience in the mobile market, specifically in the Asia Pacific region and other foreign markets. Prior to joining StrikeAd, he was a founding member and managing director of 24MAS, the successful mobile gaming and advertising network, where he led the development of strategic partnerships with Nokia Siemens Networks in Asia. Previously, Mr. Costa was Vice President of Sales for Europe, the Middle East and Africa for Enpocket, a global mobile media company providing integrated entertainment and mobile marketing services that was acquired by Nokia in 2007.

About StrikeAd:
Mobile advertising specialist StrikeAd has created the first dedicated mobile advertising Demand Side Platform (DSP) which allows advertisers, agencies and brands to quickly and transparently plan, optimize and deliver effective global mobile advertising campaigns. StrikeAd’s platform allows media buyers and planners to create dynamic campaigns across multiple Supply Side Platforms and territories, reducing time, cost and complexity while offering greater control, better data and improved ROI. This allows them to deliver and monitor the effectiveness of any number of mobile campaigns globally and in real-time. StrikeAd Fusion includes sophisticated automated optimization, tracking and analytics to give clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd was founded in 2010 by digital and mobile advertising entrepreneur Alex Rahaman. Today, the company has 45 members on staff in New York, Los Angeles, Chicago, London, Hamburg, Singapore and Kiev. http://www.strikead.com/

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