People want to communicate with living, breathing people--not a faceless business. It's important to develop a Facebook personality that exemplifies the business and allows customers...to feel that they are interacting with someone, not something.
Austin, TX (PRWEB) August 09, 2012
Facebook presents businesses with an opportunity to interact with users in a unique and engaging way. In this free webinar, Ryan Dohrn demonstrates how to optimize a Facebook page for a business.
The Facebook Personality
Readers want to see that they are interacting with real people, and it's important that the Facebook page has a unique personality that engages users and allows them to relate to the company. People want to communicate with living, breathing people--not a faceless business. It's important to develop a Facebook personality that exemplifies the business and allows customers--and potential customers--to feel that they are interacting with someone, not something.
Having a Voice
In addition to giving the Facebook page a personality, it's also important to give it a voice. Join in on the conversation. Personally respond to others on status updates. Dedicate a small amount of time each week to interacting with readers. Not only will readers see the personality of the page, but the overall interactivity will be increased.
Creative Facebook Tabs
It's important to use Facebook tabs in a way that captures the attention of readers and page visitors. Categorize tabs with eye-catching images or concise phrases that make people want to click on them and see more.
When it comes to commercial posts, big photos tend to drive interactivity. When creating a commercial post, it's an excellent idea to tag the advertisers and link back to their Facebook page.
Ryan Dohrn is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.
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