AMX Builds Playhouse to Support Dallas CASA, Dedicated to Finding Safe Homes for Abused Children

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Partnering with Southwest Displays & Events, the Fort Frontier Playhouse to be Included in the 2012 Parade of Playhouses Event, August 3-19, at NorthPark Center

Jeff Kindig and AMX horsing around while building the CASA playhouse.

AMX®, the leading provider of solutions that simplify the implementation, maintenance, and use of technology to create effective environments, today announced the completion and installation of the Fort Frontier playhouse. The company partnered with exhibit house, Southwest Displays & Events of Carrollton, Texas, to build a western-style playhouse joining a host of other creative playhouses built and donated by local companies in the 17th annual charitable event, 2012 Parade of Playhouses at NorthPark Center in Dallas which runs from August 3-19. The event raises funds for Dallas CASA (Court Appointed Special Advocates), an organization of volunteers dedicated to helping abused and neglected children have safe, permanent homes.

From reclaimed lumber to a wireless intercom system, this playhouse gives the Old West a new technology twist and then some. Fort Frontier features swinging saloon-style doors, a balcony and a host of amenities like an old-time saddle sawhorse, cowboy/cowgirl costumes plus toy riffles and cap guns to make the adventure complete. “We couldn’t help mixing in some of our own automation technology, so we included an AMX wireless Intercom System with AMX Metreau Entry Communicators to communicate between the playhouse and the main home,” said Tony Couzelis, AMX Director, Market Engineering. “There’s no doubt the kids are going to really enjoy all the nooks and crannies we added to ensure they can stage the perfect shoot-out,” said Chris Bruce, AMX Marketing Tradeshow Manager.

The playhouse project offered AMX a unique opportunity to give back to the community. “We couldn’t say no to an organization dedicated to helping find safe, permanent homes for abused children, said Jeff Kindig, AMX Vice President, Marketing Strategy. “In the end, I’m not sure who will have had more fun, the marketing team that got a chance to think outside of the box and be creative or the kids that will undoubtedly spend countless hours playing with it all.” Added Chad Bishop, Southwest Displays & Events Account Executive, “This was the perfect win, win – we got to use our expertise to build the playhouse and a great charitable cause is benefitted.”

KVIL 103.7 LITE FM is partnering to promote Fort Frontier and the Parade of Playhouses on air and online during the two-week event, including an on-site broadcast at NorthPark Center on Saturday, August 18, 10:00 a.m.-12: p.m., featuring morning hosts Gene & Julie. The Fort Frontier raffle winner will also receive a family vacation for four to Florida courtesy of KVIL.

From August 3-19, the community is welcome to visit NorthPark Center and purchase raffle tickets for any of the playhouses displayed throughout the shopping center. Raffle tickets are $5 each or five for $20. Purchases of $50 receive one entry to win four roundtrip tickets on Southwest Airlines. And one additional playhouse will be available for auction. Raffle tickets may be purchased at the event ticket tables at NorthPark or online. To purchase raffle tickets online and/or place your auction bid, go to

“Parade of Playhouses gives children who come to NorthPark the chance to win a fabulous playhouse,” said Beverly Levy, Dallas CASA President and Executive Director. “At the same time, it gives abused and neglected children the best chance of having the safe and loving homes they’ve dreamed of.”

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About AMX
AMX hardware and software solutions simplify the implementation, maintenance, and use of technology to create effective environments. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, system-wide switching and audio/video signal distribution, digital signage and technology management. They are implemented worldwide in homes, conference rooms, classrooms, network operation / command centers, hotels, entertainment venues, broadcast facilities, among others.

AMX was founded in 1982 and is a member of The Duchossois Group of Companies. For more information, visit

About Dallas CASA
Established in 1979, Dallas CASA (Court Appointed Special Advocates) is a private nonprofit organization of volunteers who serve as voices in court for abused and neglected children. Volunteers are trained to make recommendations that help judges decide what is best for each child. CASA volunteers help ensure that abused and neglected children have the best chance of finding safe, permanent homes where they can thrive. A CASA volunteer can make an immediate and critical impact on the life of a child. To learn more about advocating for abused children, visit or call 214-827-8961.

About Southwest Displays & Events
For twenty-five years, Southwest Displays & Events (SWD) specializes in providing clients with total exhibition services and solutions world-wide. Translating the intangible into reality - SWD has expertise in materials selection and specifications, fabrication, and cost containment, plus a team of account executives with a diversified field of knowledge and experience dedicated to providing custom solutions for every customer. And as one of the largest independent trade show companies in the United States, SWD also has strong relationships with display companies around the world enabling many services on a global scale and ensuring clients have a seamless network of trusted partners. Southwest Displays & Exhibits is a privately-held company located at 1200 Crowley Drive, Carrollton, TX 75006. To learn more, visit or call 214-905-8485.

AMX is a trademark of AMX, LLC registered in the U.S. and other countries. Metreau is a registered trademark of AMX, LLC. Dallas CASA, Southwest Displays & Events, NorthPark Center, Southwest Airlines, and KVIL 103.7 Lite FM are trademarks of their respective owners. All other product and company names herein may be trademarks of their respective owners.

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Kevan Ferguson
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