(PRWEB) August 06, 2012
Every generation has seen continuous changes in the shape and form of functional objects used every day to decorate homes and places of work. Furniture is a timeless craft that has garnered praise as an art form surpassing the mundane and impacting our lives on a daily basis. To match the level of creativity and craftsmanship that goes into each piece they sell, Highbrowfurniture.com is excited to announce the launch of their redesigned website. The modern furniture retailer partnered with Nashville web design company, Horton Group, to create a simple yet engaging e-commerce website, allowing them to showcase their classically designed pieces and iconic products.
"The launch of our new website is an exciting time for us and represents a significant contribution of time, talent, energy and creative effort in the evolution and branding of Highbrowfurniture.com," stated company President, Stan Guffey.
There is a high amount of value added to the aesthetics of modern furniture, but there is also a need for furniture that is appealing to the eye to have function. The new Highbrow website follows along the same lines as their high quality products in design and application. Clean lines and open navigation let the website breath. Visitors are not bombarded with advertisements or aggressive copy, but eased into a pleasurable online shopping experience. From the main navigation customers can link to every Highbrow department such as: bedroom, children, dinning, living or office. The open design is continued on each page where clients can find a full listing of each item accompanied with high resolution images. Every piece located on the website includes an informative product description along with dimensions and pricing information. A secure checkout and shopping cart option has also been built into the new website allowing clients a way to easily manage their purchases, billing and shipping information.
For the more brand conscious consumer, visitors can shop by designer or manufacturer. A new search option also allows shoppers to quickly access the items they are looking for instantly. If potential clients have questions about any product, shipping or general purchase questions Highbrow has included a helpful FAQ section.
Highbrowfurniture.com believes the new website design is a perfect reflection of their brand and the classical modern style their furniture conveys. Clients can also find a full listing along with images of their entire catalog of products - lighting, textiles and accessories conceived and crafted by some of America’s most revered designers and manufacturers such as: Ameico, Cherner Chair, Emeco, Heller, Herman Miller for the Home, House Industries, Knoll Space, Louis Poulsen, Magis, Modernica, Offi, Ralph Rapson, and Vessel Architectural Pottery.
About Highbrow Furniture
Dedicated to the very best in mid-century design for over 25 years, Highbrow Furniture has remained focused on authentic, modern American design. Pieces from Highbrow, Inc. have been featured in exhibitions sponsored by the Metropolitan Arts Commission, the Tennessee Botanical Gardens, The Art Museum at Cheekwood, the Nashville Artist Alliance, and the Frist Center for the Visual Arts. Additionally, Highbrow, Inc. has provided unique furniture and impeccable home accessories for music videos, photo sessions, various media productions, and has received national media exposure in numerous periodicals.
For more information about Highbrow and their catalog of classically designed modern furniture please contact them at 1-888-329-0219.