With penetration rates approaching 100.0%, carriers in developed regions have been unable to sustain growth levels
Los Angeles, CA (PRWEB) August 06, 2012
In the five years through 2012, the Global Wireless Telecommunications Carriers industry experienced strong, sustained revenue growth of 6.2% per year on average. “Although this period encompasses the global recession, which momentarily stunted the industry's strong growth, the cell phone kept revenue strong by cementing itself as the essential communication item in the day-to-day lives of many of the world's businesses and consumers,” says IBISWorld industry analyst Craig Shulman. In 2011, the number of mobile subscribers represented 87.0% of the world's population – a dramatic increase from the 34.4% global wireless penetration of 2005.
The strong growth in global subscriber numbers is being propelled by the developing regions of India, Central Asia, Africa and the Middle East; however, they are coming from a long way behind. “The rapid increase in mobile subscriptions in developing nations is being facilitated by cheaper second-generation technology that offers limited data functionality,” says Shulman. “Subscriber growth in developed regions is slowing and transitioning to new product offerings, particularly the uptake of wireless internet devices and smartphones.” With penetration rates approaching 100.0%, carriers in developed regions have been unable to sustain the levels of growth that characterized the beginning of the past decade. China is home to the largest group of subscribers while revenue generated in this national market accounts for just 8.5% of industry revenue. This share is due to the country’s low average revenue per user and a market that is dominated by prepaid subscribers. China is home to the world's largest mobile company, in terms of both revenue and subscribers: China Mobile. Other major companies in the Global Wireless Telecommunications Carriers industry include Vodafone Group PLC, Cellco Partnership, AT&T Inc. and Telefonica SA.
The industry will continue to grow strongly over the next five years, driven by increasing wireless penetration of developing markets and higher data revenue in developed markets. The developed markets will become increasingly competitive for industry operators as cell phone penetration has already reached saturation. Wireless providers will have to differentiate their service offerings to remain in business as users increasingly demand exclusive content. For more information, visit IBISWorld’s Global Wireless Telecommunications Carriers industry report page.
Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189
IBISWorld industry Report Key Topics
Wireless carriers operate and maintain switching and transmission facilities to provide direct communications via airwaves. Wireless services include cellular mobile phone services, paging services, broadband personal communication services and wireless public safety services. Carriers may also supply and maintain equipment used to receive signals. The industry does not include mobile virtual network operators.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.