Minted Launches Unique Birth Announcement Shapes

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Minted’s indie-designed birth announcements now available in eight unique die-cut shapes.

Baby Bouquet Birth Announcement by the occasional hello

“Minted’s new shapes make our indie-designed birth announcements a truly unique and special momento” Mariam Naficy, Minted CEO & Founder

Minted (, the global design community and e-commerce site, today launched an innovative line of specialty shaped birth announcements designed by indie artists. For the first time, Minted will offer eight die-cut shapes, including tag, wave scallop, dotted scallop, classic frame, and curved frame. The exclusive shapes are available at’s birth announcements store as an upgrade, starting at $2.48 per card.

“Minted’s new shapes make our indie-designed birth announcements a truly unique and special momento,” said Minted CEO & Founder Mariam Naficy. “We worked carefully to pair each of our community-sourced designs with the shapes that would really make them pop.”

Sourced from an ever-expanding community of indie designers, Minted’s birth announcement assortment of over 400 designs has something for every aesthetic. Consumers seeking to support and help launch the careers of independent designers will be excited to know that a percentage of every Minted purchase goes directly to the designer that created the card.

All designs are printed on the thickest, most luxurious paper in the market. Minted’s signature paper, at 15.5 points, is the thickest in the photo card industry; its 30 percent cotton content adds a luxurious, soft texture usually reserved for fine stationery. In addition, Minted is the only major online retailer that offers photo cards printed on 100 percent post-consumer recycled paper and on pearlescent paper.

About Minted:
Minted is a venture-backed design community and e-commerce site, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed products focused on the $10 billion stationery market and the $48 billion wall art market. Benchmark Capital, Menlo Ventures, and IDG Ventures SF are investors in Minted, along with angel investors Marissa Mayer, Jeremy Stoppelman, and others.

All the designs featured on Minted are sourced through design competitions and curated by the community. The company holds ongoing competitions, giving designers and artists the opportunity to submit their work. Those voted to the top are sold on the site. Designers earn cash prizes and commission on all their sales.

Minted has radically transformed what consumers now expect in holiday cards, wedding invitations, save the dates, birth announcements, business cards, and other personal stationery. The company's paper and printing is of the highest quality and it leads the mar6ket with the freshest designs, newest formats and most coveted details. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle Weddings, Food & Wine and other major national magazines.

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Natasha Lawler
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