P4RC Makes Every Game Social with User-Generated “Micro-Tournaments”

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P4RC announces its new social challenge feature that can turn any game into a social game with real-world rewards.

P4RC, Inc. announced today that it has released a new version of its mobile plug-in that makes every game a social game (even single player arcade, action and puzzle titles). P4RC accomplishes this by linking all member games with a unifying social currency. Players can then create user generated “micro-tournaments” to challenge their friends in winner-take-all competitions for this currency, which can be exchanged for prizes in P4RC’s marketplace. Since the launch of P4RC earlier this year, the company has already awarded over 1,500 prizes valued at more than $30,000 to P4RC members in its marketplace at http://www.p4rc.com.

“With P4RC, any game can benefit from the same social leverage that drove titles such as ‘Words with Friends’ and ‘Draw Something’ to the top of the charts,” said Jason Seldon, Founder and CEO of P4RC. “By providing incentives for social game play, P4RC drives viral social growth for our game development partners.”

About P4RC, Inc.
Founded in 2011, P4RC (pronounced pärk) is a mobile engagement platform that rewards mobile users with P4RC points, which can be redeemed for real-world rewards in P4RC’s in-app marketplace. To learn more about P4RC, please visit http://www.p4rc.com. Follow P4RC on Twitter (@p4rcinc) or Facebook (facebook.com/p4rcinc).

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