(PRWEB) August 06, 2012
Companies that plan on using social sites to sell cars are at an advantage because they can reach thousands of people every day. Using social sites to sell cars online can be a good marketing strategy, too. Consumers can contact the company at a moment’s notice and the company can respond back in record time.
Using social sites to sell cars will reach a wider audience. With so many social media platforms on the Internet today, there are many ways to reach potential customers. Twitter is a micro-blogging site where users can share quick messages and hash tags. A hash tag is a word or phrase preceded by the “#” symbol. The hash tags essentially tags the post so when users search for certain words or phrases, that tweet will come up. For example, if Toyota tweeted: “Big sale today at #Toyota”, users who searched for the word “Toyota” would see that tweet near the top.
Another social media platform is YouTube. Car companies that are using social sites to sell cars can record and upload videos of their new car inventory. Employees could take the customers on a virtual test drive or the video could simply highlight the best features of the car.
Dealerships that are using social sites to sell cars will make consumers more aware of their products and sales events. Most people use social networking sites every day so there is a high chance that they will see the post or status update before they see it on television.
Using social sites to sell cars is a method employed by many dealerships in order to draw in customers. In today’s era of instant gratification, potential customers want updates and information in real time. With social media sites, consumers can get up-to-date information on sales and inventory prices.
One of the biggest mistakes of car companies using social sites to sell cars is that they tend to ignore their customers. It has been reported that two-thirds of companies are ignoring their Facebook fans. This lack of interaction may be the reason that using social sites to sell cars is not as effective as other means of advertising. Users on social media sites want to know their voice is heard and want responses. Lack of communication on the car company’s part will not generate more customers.
Using social sites to sell cars can be a way to humanize a company. Most people view a large corporation as large, industrial entity that does not listen to the customer. With a social media page, consumers can see the human side to a company and know that their opinions and views are being taken into consideration.
Using social sites to sell cars on Facebook is one of the best ways to reach customers because so many people are on the site. However, some car dealerships that have been using social sites to sell cars are not convinced that it is the best method of advertising. GM, for example, initially advertised on Facebook but then pulled their ads on May 18, 2011. GM pulled their ads on Facebook because they claimed they were not getting enough business from it. GM spent $10 million dollars in order to place their advertising on Facebook. However, in mid-2012 GM is in talks with Facebook to reinstate their ads on the social networking site. GM states that they want to see more evidence that the ads on Facebook are bringing in more customers before they will consider buying ad space. GM still retains their Facebook fanpage.
Using social sites to sell cars comes with many advantages: more exposure, real-time updates and customer communication.