The Adventure Continues for Older Adults During ICAA's Active Aging Week

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Older adults stay engaged along life’s journey during ICAA's Active Aging Week®, the annual health promotion event being held from September 23 – September 29, 2012.

Active Aging Week 2012 logo

Active Aging Week® is the annual observance developed by the International Council on Active Aging®, is held each year during the last week of September.

For a person with a sense of adventure, a journey to a local museum is as rewarding as travel to another country. Overcoming shyness to join others in a nature walk is a destination as significant as teaching high school students how to make rockets. That sense of adventure will fill the air during the last week of September as retirement communities, seniors and community centers, municipalities, service organizations and health clubs host Active Aging Week® events within the theme “Many journeys, many destinations.”

Active Aging Week®, the annual observance developed by the International Council on Active Aging®, is held each year during the last week of September. During the week local hosts offer many opportunities for older adults to learn about healthy choices and engage in purposeful activities.

In your local area, you may find opportunities for the 50+ population, often along with their families and friends. For example, hosts offer strength training and t’ai chi, music concerts and brain exercises, health fairs and cooking classes. Older adults may join kindergartners on nature walks, play water volleyball and team up for Wii competitions.

Look for newspaper and website announcements, fliers and posters announcing local events from September 23 – September 29, 2012. Announcements will appear over the next two months. You can expect local hosts to choose activities of interest to you, most of which are free, and all activities follow the only “rules” of Active Aging Week®: fun and education.

For a preview of Active Aging Week®, visit ICAA’s office Active Aging Week® site on Facebook using this link:

Organizations that wish to host one or more events still have time to do so, and International Council on Active Aging® provides plenty of free support materials to help. There are examples of press releases, posters, announcements and plenty of excellent ideas. You can find these
on the ICAA website:

The theme “Many journeys, many destinations,” recognizes that older adults travel individual paths toward their personal destinations of well-being, health and ongoing engagement in life. The hosts of Active Aging Week® provide a roadmap to the adventures that enable an active, engaged life.

The sponsors of Active Aging Week 2012 include 24 Hour Fitness, Aegis Therapies, Institute for Preventive Foot Health, Matrix Fitness and ThorLo, Inc.

About Active Aging Week®
Active Aging Week is an annual event held the last full week of September (prior to October 1, International Day of Older Persons). The week was initiated by the International Council of Active Aging to give as many older adults as possible the means to experience activities and exercise in a safe, friendly and fun atmosphere. During the week, host organizations provide a variety of free activities, such as classes, educational seminars, access to fitness facilities, health fairs and community walks.

About the International Council on Active Aging® (ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools.

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Colin Milner
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