The Ultimate SEO Solution - Tips for How to Fend off Biz-Killer Panda and Penguin Attacks

Share Article

Some legitimate website owners complain that they have been sandboxed, penalized, and banished by an endless string of search engine algorithm changes. A frank discussion about what went wrong with those SEO efforts, plus some tips for regaining visitors, from TV advertising agency

With the recent updates of the Panda and Penguin algorithms by Google, a number of websites have been sandboxed, penalized, ostracized, booted or banished from search results. Google strategically does not provide details on its search algorithms, making diagnosing problems more difficult for these penalized sites.

“Has your Page Rank hit bottom -- no matter how much money you threw at your SEO expert? You are not alone," says spokesperson, Jim Whelk.

Mr. Whelk explains that what could be to blame is a long string of secret search engine updates, with cute code names like Panda, Penguin, Venice, Dewey, Buffy, Big Daddy, Jagger, Gilligan, Bourbon, Allegra, Brandy, Austin, Fritz, Esmerelda, Dominic Cassandra, Boston, Caffeine, Vince, and Bourbon. While some may argue that the big search engine's blanket changes were intended to clean up bad results, owners of many good websites are realizing they have been swept out, along with the bad.

Webmasters attempting to rank well with search engines have eagerly gobbled up all the latest SEO advice, signed up for webmaster tools, carefully scoured web statistics, tracked keywords, even spied on the competition.  Initially, such websites likely gained traction and visitors.  Then suddenly, everything took a nose dive.  A well-tended and presumably correctly promoted website simply disappeared off the face of the Internet.

What went wrong?  Mr. Whelk reminds readers that none of those efforts are actually advertising. "They're simply jockeying for position on an ever-increasing list chosen by a mindless algorithm. There is no order from this chaos - just businesses chasing their own tails,” he explains. offers the following tips to regain web visitors:

First, ensure that the costs of collecting and tracking metrics, in both time and money, do not exceed those of creating and distributing advertising and marketing messages.

Second, diversify marketing efforts beyond online. This can include television, radio, and even print and out-of-home media. Promotional dollars can reach millions of customers with TV advertising, often for lower cost than a typical online campaign.

Third, it's time to step out of the online promotion rat race. As Google continues its pursuit to eliminate sites it deems low quality, one prudent strategy is to focus on advertising campaigns, rather than search ranking, to attract visitors.

Benefits of advertising on television:

1.) Reaching a large audience, millions of viewers, with a memorable message that takes up the whole screen with your unique brand.
2.) Never worrying about being ranked against other advertisers.
3.) Measuring results in actual sales instead of an abstract measure of online “popularity.”

"Today, no matter what turbulence churns on the web, just about any business can advertise on television to bring customers to their website or to their store," says Whelk. is a service of Academy Leader, Inc.  "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.

Academy Leader Inc. is a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media. The agency has won over 200 national and international awards for its original commercial productions, including 15 Telly Awards.

Academy Leader, Inc.
Cheap TV Spots
USA Nationwide: 1-866-343-SPOT (7768)

Share article on social media or email:

View article via:

Pdf Print

Contact Author

James Whelk, Public Relations
Follow us on
Visit website