An End to Abandoned Blogs? Howwwl Proposes Open Blogging Network, Enters Beta

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New blogging service enters public beta today, looking to address the reasons why an estimated 95% of bloggers have abandoned their blogs.

“People struggle to find an audience, or they find it hard to blog regularly, or they run out of things to say on their chosen subject. We’ve created Howwwl to address these issues.

Howwwl, a platform described as an Open Blogging Network, enters Public Beta today - and in doing so aims to put an end to abandoned blogs. The platform, which allows anyone to post to any blog at any time, gets rid of the concept of blog ‘ownership’. Instead, writers can switch topic from one day to the next, writing as little or as often as they choose, and readers simply follow the blogs that interest them.

It is estimated that 95% of all blogs are abandoned, which means that over 200 million blogs worldwide have not been updated in the last three months.

“There are three main reasons for this,” says Nick Wheelwright, formerly CEO of video game publisher Codemasters. “People struggle to find an audience, or they find it hard to blog regularly, or they run out of things to say on their chosen subject. We’ve created Howwwl to address these issues.”

The site – found at http://www.howwwl.com – already enjoys a high-level of engagement from users of its Private Beta, and expects to build on this. “There are no platforms that cater for this kind of ‘casual’ blogging at present,” explains Steven Bennett, Head of Product. “Twitter and Facebook are both great at what they do, but they're not the place to share your thoughts on Olympic cycling or the latest advances in archaeological research. With Howwwl, you can write your posts knowing that they will be read by an interested audience.”

A major focus of the site is in streamlining the process of making blog posts. “Howwwl only exists because of what people post here, and so our focus is making the experience as pleasurable and as simple as we can for the writers,” Steve explains. “You don’t need to worry about how a post looks – whether you have a degree in Graphic Design or you know CSS shouldn’t determine whether you can write. And you don’t have to make a commitment to maintaining a blog. It would be crazy to suggest that the best writing is exclusive to people that keep up a regular blog. We want to encourage everyone else to get writing. We are about blogging for the ninety-five percent.”

About Howwwl

Howwwl was founded in January 2012 to create an alternative to existing blogging methods and platforms. The company is based in Nottingham, UK.

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For further information please contact Paul Mayze on +44 (0) 7957 224 527 or at paul(at)howwwl(dot)com

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Paul Mayze
Howwwl
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